Fast Innovation Achieving Superior Differentiation, Speed to Market, and Increased Profitability

ISBN-10: 0071457895
ISBN-13: 9780071457897
Edition: 2005
List price: $38.00 Buy it from $1.49
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Foreword by Clayton M. Christensen A Fortune 500 consultant's proven strategies for speeding innovation and getting to market Innovation is a critical driver of organic growth in today's rapidly expanding markets. That's why the number one issue on  More...

Used Starting from $18.86
New Starting from $30.82
eBooks Starting from $38.00
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $38.00
Copyright year: 2005
Publisher: McGraw-Hill Companies, The
Publication date: 7/15/2005
Binding: Hardcover
Pages: 300
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.430
Language: English

Foreword by Clayton M. Christensen A Fortune 500 consultant's proven strategies for speeding innovation and getting to market Innovation is a critical driver of organic growth in today's rapidly expanding markets. That's why the number one issue on most CEOs' minds is "How can we speed up our innovation process and get successful new products and services to the market more quickly?" In "Fast Innovation, business expert Michael George explains why it usually takes so long for innovations to reach the market, and why they often fail. More important, he coaches CEOs and senior managers in proven strategies for using innovation to drive growth in shareholder value. Readers learn how to: Achieve faster, more controllable time-to-market Generate highly differentiated products, services, or experiences Reach a deeper understanding of customer needs Create a culture that drives innovation

Foreword
Preface
An Executive's Guide to Fast Innovation
Using Fast Innovation to Drive Organic Growth
Innovation's Contribution to Organic Growth and Value Creation
The Challenges of Sustained Growth
The Fast Innovation Value Proposition
Conclusion
The Three Innovation Imperatives: Differentiated, Fast, Disruptive
Differentiation
Fast Time-to-Market
Disruption
The Power of Disruptive Innovation
The Most Important Disruptive Innovation of the 20th Century
Joining the Winning 10%: Being disruptive (even if based on sustaining innovations)
Conclusion
Spotlight on Customers and Differentiation
Understanding the Heart of the Customer
Develop strong links to both the core and fringes of your market
Use ethnography to understand customer needs better than anyone else
What's Really Different?
A Look Ahead
How to Become Fast
Attacking the biggest drivers of innovation lead time
The Law of Lead Time
The Astounding Impact of Variation
The Sources of Project Delays
Meeting Project Schedules Despite Task-Time Variation
Rapid Cycles of Learning Creates Differentiation
Ethnography
Rapid Prototyping
The Innovation Blitz
Flexible Performance Target Design
Conclusion
The Value of Thinking in Three Dimensions
New Product/Service Innovation
Market Definition Innovation
Process/Business Model Innovation
The Strong Advantage of Multidimensional Innovation
Conclusion
Open Innovation: Applying the Intellect of the Planet
A Quick Look at the Closed Innovation Model
Open Innovation Model
Eli Lilly's web-based InnoCentive
Procter & Gamble
Intel's problem that required thousands of innovators
The Future of "R" in Corporate R&D?
Conclusion
The Religion of Re-use
Why Re-use?: To become faster and more differentiated
Platforms and Operating Cost Efficiency: An organizing principle for re-use
Overcoming Resistance to Re-use: A case study
Using "External" Platforms to Capture Customers
Conclusion
Spotlight on Leading Innovation
Disruptive Innovations Where CEO Presence Was Necessary
Characteristics of an Innovation-Enabling Executive
Defining the Burning Platform
Recap of Fast Innovation
Building Corporate Innovation Capacity
Introduction to Part II
Foundations of an Innovation Factory
Leadership courage and engagement
Building Leadership Engagement
How to get there: The executive retreat
Business units capable of meeting the demands of Fast Innovation
Design/development groups (R&D)
Marketing/Strategy
Sales/Service
Operations
Finance
Superior execution capability to deliver innovations
Conclusion
Spotlight on Conquering the Cost of Complexity
The (Often Hidden) Impact of Complexity
Conquering Complexity Accelerates Innovation
Attacking Complexity
The Executive Engine of Fast Innovation: Using a Chief Innovation Officer to Drive Results
The Responsibilities of the Chief Innovation Officer
Defining Innovation Goals and Metrics
Funding Disruptive Innovation: Real Options Theory
Real Options Theory
Conclusion
Becoming Customer Driven
Using Customer Knowledge Throughout the Design Process
A Case Study in VOC
VOC Translation Tools (Design for Lean Six Sigma)
Increasing Trust in Your VOC
Conclusion
Spotlight on Creating an Idea-Rich Environment
Raise awareness of innovation opportunities
Create an Idea Forum
Fast and Flexible: The New Corporate Mantra for Design Work
Flexible Performance Targets: How to be creative without sacrificing lead time
Designing to Flexible Performance Targets
Conclusion
Institutionalizing Re-use
The Many Faces of Re-use
Re-use and Innovation by Analogy
Re-use and Best Practices
Re-use and Channels
Re-use and Intangible Products
Re-use Resistance (and How to Overcome It)
Developing re-usable designs is too expensive
"I'm a creator, not a re-user"
Other Ways to Facilitate Re-use
Conclusion
Part II Conclusion
Deploying Fast Innovation Projects
Introduction to Part III
Project Screening and Selection
Identifying Opportunities
Managing Sustaining vs. Disruptive Evaluation Processes
Screening Ideas at the Business Unit Level
Rough "go/no-go" filter
Composite scores on attractiveness and effort
Business case development and project selection
Hold Off on That Launch!
Increasing Innovation Capacity Without Adding Resources
Gathering the Necessary Data
Categorize your developers' activities
Gather time data
Optimizing Utilization: A case study
Multi-Tasking Harms Creativity
Attacking the Causes of Multi-tasking
Conclusion
Spotlight on The Innovation Blitz
Traditional vs. Blitz Model: Trench warfare vs. a lightning attack?
Using the Blitz approach
The FastGate Method: How to Control Innovation Lead Time
FastGate, Feedback and Critical Resources
The FastGate Method for Innovation Project Management
Making the Initial Adjustments
Ongoing Use of FastGate Reviews
Tracking Project Performance
Oregon Productivity Matrix
Conclusion
Creating Innovation Incubators: How to Catalyze Creativity on Your Teams
Becoming a Catalyst for Creativity
Immerse team members in customer knowledge and other background
Make the problem difficult and specific
Push the boundaries in brainstorming
Help (or even force) people to think in new ways
Look at the whole value stream; keep their minds open to all steps
Allow space for thinking/ruminating
Conclusion
Recap of Part III
The Impact of Task Variation and Utilization on Lead Time
Time Buffers and Feedback Systems
Innovation and Information Creation
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×