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Integrity Is All You've Got And Seven Other Lessons of the Entrepreneurial Life

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ISBN-10: 0071448780

ISBN-13: 9780071448789

Edition: 2005

Authors: Karl Eller

List price: $24.95
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Amongst his many successes, Karl Eller is perhaps best known for reshaping the business of outdoor advertising, transforming it into a revenue powerhouse. This is a guide to the lessons from Eller's many career milestones that any manager or entrepreneur can apply.
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Book details

List price: $24.95
Copyright year: 2005
Publisher: McGraw-Hill Companies, The
Publication date: 12/14/2004
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.30" long x 0.76" tall
Weight: 0.066
Language: English

Karl Eller (Tucson, AZ) is chairman and CEO of The Eller Company. Over the course of his more than 50 years in business, he founded several highly successful businesses and served as president and CEO of Columbia Pictures Communications and the chairman and CEO of Clear Channel Outdoor. An alumnus of the University of Arizona as well as a philanthropist, the Eller College of Management is named after him. He was recently inducted into the Advertising Hall of Fame.

A call and a callingp. 1
Profit from failurep. 17
Love selling and sell what you lovep. 35
Creativity is seeing what others don'tp. 53
In a good deal, everyone winsp. 65
Integrity is your only collateralp. 89
Opportunity is for optimistsp. 105
Connections make your businessp. 121
The more you give, the richer you arep. 143
Afterword : the last wordp. 151
Table of Contents provided by Blackwell. All Rights Reserved.