Next Economy: Will You Know Where Your Customers Are? Will You Know Where Your Customers Are?

Name: Next Economy: Will You Know Where Your Customers Are? Will You Know Where Your Customers Are?
Price: 64.45 USD
Availability: InStock
ISBN: 9780071412957

ISBN-10: 0071412956

ISBN-13: 9780071412957

Edition: 2003

Authors: Elliot Ettenberg

List price: $14.95

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The buyer's market is just a precursor of what the next economy will bring. Businesses will have to move from satisfying the customer to delighting the customer. This text offers a fresh strategy for marketers to change their habits in four ways.

Book details

List price: $14.95
Copyright year: 2003
Publisher: McGraw-Hill Companies, The
Publication date: 1/15/2003
Binding: Paperback
Pages: 256
Size: 5.25" wide x 8.50" long x 0.75" tall
Weight: 0.748
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Author's Note	p. vii
Acknowledgments	p. ix
Introduction	p. xi
The Next Economy
From Old Economy to New Economy to Next Economy	p. 3
Marketing Impotence	p. 27
The Rise of Customer Power	p. 49
The Failure of the Four P's	p. 61
The Birth of the Next Economy	p. 79
Where Your Customers Will Be
Want Segmentation	p. 91
Quintile Marketing	p. 119
The Four R's	p. 137
Tools, Techniques, and Structures for Comarketing	p. 169
The Advent of Concierge Marketing	p. 187
Epilogue: Your Company in the Next Economy	p. 205
The Next Steps	p. 211
Notes	p. 213
Index	p. 217
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