Business Plans That Work A Guide for Small Business

ISBN-10: 0071412875
ISBN-13: 9780071412872
Edition: 2004
List price: $18.95
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Description: This title provides the reader with a step by step guide to preparing a successful business plan and also helps them to analyse the opportunity from initial idea to viable venture.

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Book details

List price: $18.95
Copyright year: 2004
Publisher: McGraw-Hill Companies, The
Publication date: 5/5/2004
Binding: Paperback
Pages: 128
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.550
Language: English

This title provides the reader with a step by step guide to preparing a successful business plan and also helps them to analyse the opportunity from initial idea to viable venture.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Entrepreneurs create the futurep. 1
Before you start writing your plan : asking the right questionsp. 25
Getting startedp. 43
Industry : zoom lens on opportunityp. 57
Company and product description : selling your visionp. 71
Marketing plan : reaching the customerp. 79
Operations and development : executionp. 93
Team : the key to successp. 103
The critical risks and offering plan sectionsp. 111
Financial plan : telling your story in numbersp. 121
Conclusionp. 145
Quick screen exercisep. 157
Business plan guide exercisep. 161
Fossa business planp. 167
Sample presentationsp. 173
Table of Contents provided by Blackwell. All Rights Reserved.

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