Technique for Producing Ideas

ISBN-10: 0071410945
ISBN-13: 9780071410946
Edition: 2003
Authors: James Webb Young
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Description: Reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination and recombining old elements into  More...

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Book details

List price: $10.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 2/11/2003
Binding: Paperback
Pages: 64
Size: 4.75" wide x 6.75" long x 0.25" tall
Weight: 0.132
Language: English

Reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination and recombining old elements into dramatic new ideas.

Foreword
Foreword
Prefatory Note
How it Started
The Formula of Experience
The Pareto Theory
Training the Mind
Combining Old Elements
Ideas Are New Combinations
The Mental Digestive Process
"Constantly Thinking About It"
The Final Stage
Some After-Thoughts

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