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Technique for Producing Ideas

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ISBN-10: 0071410945

ISBN-13: 9780071410946

Edition: 2003

Authors: James Young

List price: $10.00
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Reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination and recombining old elements into dramatic new ideas.
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Book details

List price: $10.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 2/11/2003
Binding: Paperback
Pages: 64
Size: 5.00" wide x 7.00" long x 0.20" tall
Weight: 0.132
Language: English

Foreword
Foreword
Prefatory Note
How it Started
The Formula of Experience
The Pareto Theory
Training the Mind
Combining Old Elements
Ideas Are New Combinations
The Mental Digestive Process
"Constantly Thinking About It"
The Final Stage
Some After-Thoughts