What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Name: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Price: 3.63 USD
Availability: InStock
ISBN: 9780071408677

ISBN-10: 0071408673

ISBN-13: 9780071408677

Edition: 2006

Authors: Anthony Ulwick

List price: $36.00

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Contents include the three steps that comprise the innovation process and the seven causal factors that can derail the process, how product development begins with listening to your customers but succeeds only if you know when to stop listening, and an exploration of the 'innovation formula'.

Book details

List price: $36.00
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 9/6/2005
Binding: Hardcover
Pages: 240
Size: 6.20" wide x 9.20" long x 0.80" tall
Weight: 1.254



Introduction : moving beyond the customer-driven paradigm



Formulating the innovation strategy : who is the target of value creation and how should it be achieved?



Capturing customer inputs : silence the "voice of the customer" - let's talk jobs, outcomes, and constraints



Identifying opportunities : discovering where the market is underserved and overserved



Segmenting the market : using outcome-driven segmentation to discover segments of opportunity



Targeting opportunities for growth : deciding where to focus the value creation effort



Positioning current products : connecting opportunities with valued product features



Prioritizing projects in the development pipeline : separating the winners from the losers



Devising breakthrough concepts : using focused brainstorming and the customer scorecard to create customer value


Epilogue : tactical tips for managers