Successful Telemarketing

Name: Successful Telemarketing
Availability: OutOfStock
ISBN: 9780071401531

ISBN-10: 0071401539

ISBN-13: 9780071401531

Edition: 2nd

Authors: Bob Stone, John Wyman

List price: $39.95

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Description:

The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. Whether you're starting or strengthening your programs, Stone & Wyman show you the latest techniques to cut costs and increase sales and profits. "This new edition of "Successful Telemarketing" provides valuable insight in the sophisticated use of information technology and new approaches to the sales and marketing process. Bob Stone and John Wyman demonstrate the use of telemarketing concepts and the power of database technology." -- Robert J. Ranalli President/Consumer Services AT&T "This book is the next best thing to a day's…

Book details

List price: $39.95
Edition: 2nd
Publisher: McGraw-Hill/Contemporary
Publication date: 1/1/1992
Binding: E-Book
Language: English