Brand Warfare 10 Rules for Building the Killer Brand

ISBN-10: 0071398503

ISBN-13: 9780071398503

Edition: 2003

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The author explains why 'brand' must come before any other business consideration. He illustrates the rules for building & sustaining a good brand & company no matter what the industry, using innovations in distribution, advertising & product mix.
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Book details

List price: $20.00
Copyright year: 2003
Publisher: McGraw-Hill Companies, The
Publication date: 9/13/2002
Binding: Paperback
Pages: 240
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English

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Business andNew York Times
Business Bestseller!
"A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand"
Strategist In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand
Creating one, however, requires vision, daring, and the ability to understand the consumer
Above all, brand building requires knowledge of the pitfal
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