Fundamentals of Copy and Layout

Name: Fundamentals of Copy and Layout
Availability: OutOfStock
ISBN: 9780071397131

ISBN-10: 0071397132

ISBN-13: 9780071397131

Edition: 3rd

Authors: Albert C. Book, C. Dennis Schick

List price: $47.95

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Description:

Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow…

Book details

List price: $47.95
Edition: 3rd
Publisher: McGraw-Hill/Contemporary
Publication date: 1/1/1997
Binding: E-Book
Language: English

Creative Philosophies
Copy
Researching the Ad
Preparing to Write
Writing the Ad
The Headline
Copyediting
Copyfitting
Layout
Elements
Materials
Illustrations
Organization of the Ad
Typography
The Finished Product
Print Media
Newspapers
Classified
Consumer Magazines
Business Publications
Direct Mail
Out-of-Home Media
Promotional Products/Specialty Advertising
Yellow Pages Advertising
Broadcast and Interactive Media
Radio
Television
Internet Advertising
Cases
Honda Passport
MPR Teltech
Vancouver Symphony Orchestra
White Spot Restaurants
Texas Fireframe Grate
Sidles Auto Sun Shades
Table of Contents provided by Publisher. All Rights Reserved.