Business to Business Marketing Creating a Community of Customers

Name: Business to Business Marketing Creating a Community of Customers
Availability: OutOfStock
ISBN: 9780071395922

ISBN-10: 007139592X

ISBN-13: 9780071395922

Edition: N/A

Authors: Victor L. Hunter, David Tietyen

List price: $39.95

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Description:

"In a highly competitive global marketplace, this idea of "creating a community of customers" is truly an intriguing and insightful way to do business--both short- and long-term." -- Dr. Stephen R. Covey Covey Leadership Center "At last . . . Hunter and Tietyen have written a "must-read" implemenation guide for business marketers " -- Leonard A. Schlesinger George F. Baker, Jr., Professor of Business Administration Harvard University "This book is revolutionary. I'm convinced Vic Hunter and his associates have set the standard for business-to-business marketing in the 21st century." -- Bob Stone, Chairman Emeritus Stone & Adler, Inc. "What an exceptional book . . . Truly innovative thinking…

Book details

List price: $39.95
Publisher: McGraw-Hill/Contemporary
Publication date: 1/1/1997
Binding: E-Book
Language: English