One-Day Marketing Plan Organizing and Completing a Plan That Works

ISBN-10: 0071395229

ISBN-13: 9780071395229

Edition: 3rd 2004 (Revised)

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Description: 'The One-Day Marketing Plan' is a concise guide that breaks down the complex marketing planning process into ten critical steps that enable readers to develop a disciplined, precise, and effective marketing plan for today's competitive business environment.

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Book details

List price: $29.00
Edition: 3rd
Copyright year: 2004
Publisher: McGraw-Hill Education
Publication date: 5/26/2004
Binding: Paperback
Pages: 344
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 1.738
Language: English

Roman G. Hiebing, Jr., is Chief Executive Officer of the Hiebing Group, an advertising, marketing, and public relations agency that has over the years provided full-service capability to a diverse clientele from small entrepreneurial firms to Fortune 500 companies. These have included Kimberly-Clark, McDonalds Corporation, and Mercury Marine. Mr. Hiebing teaches advertising and marketing in the School of Business at the University of Wisconsin.

Scott W. Cooper is President of the Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business. He currently teaches marketing communications in the School of Business at the University of Wisconsin.

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