| Foreword | p. ix |
| Acknowledgments | p. xi |
| The New World of Broadcasting | p. 1 |
| The communication challenge | |
| The big picture | |
| New media era | |
| Electronic narrowcasting | |
| The Internet | |
| Electronic communications | |
| Employment outlook | |
| A History of the Field | p. 13 |
| Radio growth and regulation | |
| The Communications Act of 1934 | |
| Development of television | |
| Public broadcasting | |
| Licensed and unlicensed low-power narrowcasting | |
| The Telecommunications Act of 1996 | |
| Broadcast law and policy | |
| Broadcasting Career Fields | p. 25 |
| Announcers | |
| News analysts, reporters, and correspondents | |
| Writers and editors | |
| Desktop publishers | |
| Television, video, and motion picture camera operators | |
| Systems analysts, computer scientists, and database administrators | |
| Broadcast and sound engineering technicians and radio operators | |
| Television in the United States | p. 35 |
| Jobs in marketing, promotion, and research | |
| Sales positions | |
| Management and administrative jobs | |
| Engineering careers | |
| Network television jobs | |
| Cable Television | p. 47 |
| Cable and satellite systems | |
| Cable network jobs | |
| Cable systems jobs | |
| Multiple systems operators | |
| News Careers | p. 63 |
| Television news | |
| Radio news | |
| Cable news | |
| Business news jobs | |
| Career advice from news experts | |
| Internet employment | |
| Electronic Media | p. 81 |
| Weighing your media options | |
| Electronic media in Canada | |
| Ask the professor | |
| Valuable communications qualities | |
| Job satisfaction | |
| Electronic media career test | |
| Preparing for a Career in Electronic Media | p. 95 |
| Smaller markets | |
| What management wants | |
| Working conditions | |
| Money matters | |
| Education | |
| Selecting a college or university | |
| Broadcasting fraternities and societies | |
| Internships, scholarships, and fellowships | |
| Resumes and software | |
| Licensing | |
| How to get that first job | |
| Radio | p. 111 |
| AM radio | |
| FM radio | |
| Digital and satellite radio | |
| Growth of radio networks | |
| Radio personalities | |
| The hometown station | |
| Group and niche programming | |
| Automation and syndication | |
| Radio Employment | p. 121 |
| Programming and production | |
| Disc jockeys and drive-time talent | |
| General announcers | |
| Sales | |
| Marketing, promotion, and publicity | |
| Research | |
| Management and administration | |
| Traffic | |
| Engineering | |
| Additional jobs in radio | |
| Careers Related to Broadcasting | p. 137 |
| Nonbroadcast video systems | |
| Video production | |
| Video postproduction jobs | |
| Additional fields | |
| Opportunities in Broadcasting for Women and Minorities | p. 149 |
| Gender salary comparison | |
| Minority ownership in broadcasting | |
| A final word | |
| Scholarships, Internships, Fellowships, and Grants | p. 155 |
| Broadcasting and Journalism Job Banks | p. 161 |
| Colleges and Universities | p. 163 |
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