How to Be Your Own Publicist

Name: How to Be Your Own Publicist
Price: 4.19 USD
Availability: InStock
ISBN: 9780071383325

ISBN-10: 0071383328

ISBN-13: 9780071383325

Edition: 2002

Authors: Jessica Hatchigan

List price: $16.95

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If you start a small company, how can you alert customers about your business without spending a fortune on advertising? Publicity! How To Be Your Own Publicist shows that media attention isn't a matter of chance.

Book details

List price: $16.95
Copyright year: 2002
Publisher: McGraw-Hill/Contemporary
Publication date: 6/3/2002
Binding: Paperback
Pages: 240
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

Jessica Hatchigan is an award-winning writer whose work has appeared in the Detroit News and the Detroit Free Press, and in The Writer and Writer's Digest magazines.

Acknowledgments
Introduction
How Publicity Works - and How to Make It Work for You
Don't Make "the Million Dollar Mistake" - The Basics of Publicity	p. 3
Ground Rules That Help You Soar - Straight Talk on "Spin"	p. 17
Success: It's Born in the USA - What Media People Want	p. 31
Tools of the Publicity Trade
Connecting the DOTS (Details of the Story) - News Release How-Tos	p. 53
Package Your News like a Pro - Press Kits That Get Results	p. 99
Who're They Gonna Call? You! - Establish Yourself as an Expert	p. 147
If It's Thursday, This Must Be ... - TV, Radio, and Tours (on the Road and Online)	p. 171
A Day (or Night) to Remember - Special Events	p. 189
Cast Your Bread upon the Waters - Giveaways	p. 199
How to Get Continuous Great Publicity
Shoot for the Moon and You'll (at Least) Land in the Stars - Strategy Matters	p. 211
Resources - Where to Find Good Stuff	p. 225
Index	p. 233
Table of Contents provided by Blackwell. All Rights Reserved.