Power of Corporate Communication Crafting the Voice and Image of Your Business

Name: Power of Corporate Communication Crafting the Voice and Image of Your Business
Availability: InStock
ISBN: 9780071379496

ISBN-10: 0071379495

ISBN-13: 9780071379496

Edition: 2002

Authors: Paul A. Argenti, Janis Forman

List price: $51.00

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The authors address the current trends in business that influence corporate communication, and help managers in any industry give the right voice to their organisation in any situation and under any circumstance.

Book details

List price: $51.00
Copyright year: 2002
Publisher: McGraw-Hill Education
Publication date: 6/28/2002
Binding: Hardcover
Pages: 256
Size: 6.20" wide x 9.10" long x 1.13" tall
Weight: 1.276
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide




Why Bother with Corporate Communication?



The Roots of Corporate Communication



How Corporate Communication Works



Identity, Image, and Reputation: From Vision to Reality



Corporate Advertising: Why and How Companies Use It



Communicating Internally: The "Employee Care" Revolution



Investor Relations: Enhancing Your Company's Health and Wealth



Managing Outreach to the Community: Government Relations and Corporate Philanthropy



The Good News about the Bad News: How to Manage Old and New Media Strategically



Managing Communications in a Crisis: Expect the Unexpected


Endnotes


Index