| Foreword | |
| Preface | |
| Acknowledgments | |
| The Wireless Juggernaut | |
| Dick Tracy and Captain Kirk Were Right | p. 3 |
| Are You Ready to Cut the Cord? | p. 6 |
| Plus Ca Change, Plus C'est la Meme Chose ... Non! | p. 19 |
| Could Claude Monet have Painted His Giverny Garden on This Tiny Screen? | p. 34 |
| From Fantasy to Reality - Creating A[superscript 3] Dialog A[superscript 3] (A Cubed) = Anytime, Anywhere, Any Device | |
| Why the Designers Will Hate It | p. 45 |
| Where Will the Money Be? | p. 53 |
| It Still Takes Permission | p. 64 |
| Your Home Is in Your Pocket | p. 72 |
| Wireless CRM-It's Not Just the Technology, Stupid | |
| Back to the Future of CRM | p. 83 |
| Will CRM Anytime, Anywhere Help Us Get Back to the Days of the Neighborhood Butcher? | p. 93 |
| True Love on the Tiny Screen | p. 99 |
| Loyalty Programs after the Cord Is Cut | p. 107 |
| The Good News - They Know Where You Are | p. 113 |
| Pervasive Wireless - You Can't Leave (or Stay) Home Without It | |
| Your Car Called | p. 123 |
| Wearable Wireless - A New Fashion Trend | p. 136 |
| Does This Mean They Know That I Am in the Bathroom? | p. 145 |
| She's on Vacation and Can't Be Reached | p. 159 |
| Home Is Where the Wires Were | p. 168 |
| Guest Interlude: The Future of Marketing in a Wireless World | p. 176 |
| It Touches All of Us - You'd Better Get Ready! | |
| It's More Real Than You Think | p. 189 |
| Will Those Tiny Screens Create More Paper Mail? | p. 198 |
| Will You Be Reading Your Morning Newspaper on the Phone? | p. 204 |
| Can You Sell to Your Corporate Customer While He's Riding on a Bus? | p. 212 |
| You Don't Need a Desk to Be a Businessperson Anymore | p. 219 |
| Save and Spend, Buy and Cell | p. 232 |
| Strange Bedfellows | p. 242 |
| Will She Still Need Your Store? | p. 250 |
| New Tools, New Challenges | |
| Branding in the M-World | p. 265 |
| The Seven Dwarfs Will Need New Tools | p. 272 |
| Metrics for M-Commerce | p. 280 |
| When Do We Get Rid of the Horses? | p. 288 |
| A Look to the Future | p. 299 |
| Endnotes | p. 311 |
| Index | p. 323 |
| Table of Contents provided by Blackwell. All Rights Reserved. |