Positioning The Battle for Your Mind

Name: Positioning The Battle for Your Mind
Availability: InStock
ISBN: 9780071373586

ISBN-10: 0071373586

ISBN-13: 9780071373586

Edition: 2nd 2001

Authors: Al Ries, Jack Trout

List price: $16.95

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Description:

This text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer and how to stay there.

Book details

List price: $16.95
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 1/3/2001
Binding: Paperback
Pages: 213
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.484
Language: English



Introduction



What Positioning Is All About



The Assault on the Mind



Getting Into the Mind



Those Little Ladders in Your Head



You Can't Get There from Here



Positioning of a Leader



Positioning of a Follower



Repositioning the Competition



The Power of the Name



The No-Name Trap



The Free-Ride Trap



The Line-Extension Trap



When Line Extension Can Work



Positioning a Company: Xerox



Positioning a Country: Belgium



Positioning an Island: Jamaica



Positioning a Product: Milk Duds



Positioning a Service: Mailgram



Positioning a Long Island Bank



Positioning a New Jersey Bank



Positioning a ski resort: Stowe



Positioning the Catholic Church



Positioning Yourself and Your Career



Positioning Your Business



Playing the Positioning Game


Index