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Say It with Charts The Executive's Guide to Visual Communication

ISBN-10: 007136997X
ISBN-13: 9780071369978
Edition: 4th 2001 (Revised)
Authors: Gene Zelazny
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Description: Say It With Charts shows business presenters how to use today's technology-animations, scanned digital images, video, links to URLs, and more-to effectively translate information and ideas into persuasive charts, visuals, multimedia presentations,  More...

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Book details

List price: $47.00
Edition: 4th
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 3/15/2001
Binding: Hardcover
Pages: 240
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.616
Language: English

Say It With Charts shows business presenters how to use today's technology-animations, scanned digital images, video, links to URLs, and more-to effectively translate information and ideas into persuasive charts, visuals, multimedia presentations, and more.The new edition of this best-selling classic-complete with a new section titled Saying It With .com-now includes:- Three critical commandments for designing successful onscreen visuals- New visual metaphors added to the Saying it With Visual Concepts section- Step-by-step templates for translating data and ideas into charts and visuals

Gene Zelazny is the Director of Visual Communications at McKinsey & Company, where he has provided creative advice to thousands of professionals for over forty years. He has lectured at many of today's top business schools, including Columbia, Harvard, Michigan,, INSEAD, Sloan, Stanford, Tuck and Wharton.

Introduction: Say it with Charts
Choosing Charts
Determine Your Message
Identify the Comparison
Component Comparison
Item Comparison
Time Series Comparison
Frequency Distribution Comparison
Correlation Comparison
Select the Chart Form
Pie Chart
Bar Chart
Column Chart
Line Chart
Dot Chart
Using Charts
Component Comparison
Item Comparison
Time Series Comparison
Frequency Distribution Comparison
Correlation Comparison
Say it with Concepts and Metaphors
Visual Concepts
Linear Flows
Vertical Flows
Circular Flows
Interaction
Forces at Work
Changing Course
Leverage/Balance
Penetration/Barriers
Filters/Screens
Interrelationships
Processes
Segmentations
Visual Metaphors
Games
Sports
Puzzles/Mazes
Optical Confusion
Steps and Stairs
Strings and Things
Punctuation
Words, Words
Drips and Drops
Office Stuff
Going and Coming
Coming and Going
Far Out
Etc.
Say It.Com
Ensure Legibility
Use Color with Purpose
Let Content Drive Special Effects
Index

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