Say It with Charts: the Executive's Guide to Visual Communication

Name: Say It with Charts: the Executive's Guide to Visual Communication
Price: 6.58 USD
Availability: InStock
ISBN: 9780071369978

ISBN-10: 007136997X

ISBN-13: 9780071369978

Edition: 4th 2001 (Revised)

Authors: Gene Zelazny

List price: $47.00

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Description:

Say It With Charts shows business presenters how to use today's technology-animations, scanned digital images, video, links to URLs, and more-to effectively translate information and ideas into persuasive charts, visuals, multimedia presentations, and more.The new edition of this best-selling classic-complete with a new section titled Saying It With .com-now includes:- Three critical commandments for designing successful onscreen visuals- New visual metaphors added to the Saying it With Visual Concepts section- Step-by-step templates for translating data and ideas into charts and visuals

Book details

List price: $47.00
Edition: 4th
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 3/15/2001
Binding: Hardcover
Pages: 240
Size: 7.60" wide x 9.40" long x 0.72" tall
Weight: 1.452
Language: English

Gene Zelazny is the Director of Visual Communications at McKinsey & Company, where he has provided creative advice to thousands of professionals for over forty years. He has lectured at many of today's top business schools, including Columbia, Harvard, Michigan,, INSEAD, Sloan, Stanford, Tuck and Wharton.



Introduction: Say it with Charts



Choosing Charts



Determine Your Message



Identify the Comparison



Component Comparison



Item Comparison



Time Series Comparison



Frequency Distribution Comparison



Correlation Comparison



Select the Chart Form



Pie Chart



Bar Chart



Column Chart



Line Chart



Dot Chart



Using Charts


Component Comparison


Item Comparison


Time Series Comparison


Frequency Distribution Comparison


Correlation Comparison



Say it with Concepts and Metaphors


Visual Concepts


Linear Flows


Vertical Flows


Circular Flows


Interaction


Forces at Work


Changing Course


Leverage/Balance


Penetration/Barriers


Filters/Screens


Interrelationships


Processes


Segmentations


Visual Metaphors


Games


Sports


Puzzles/Mazes


Optical Confusion


Steps and Stairs


Strings and Things


Punctuation


Words, Words


Drips and Drops


Office Stuff


Going and Coming


Coming and Going


Far Out


Etc.



Say It.Com


Ensure Legibility


Use Color with Purpose


Let Content Drive Special Effects


Index