| Foreword | p. xi |
| Introduction: Net Readiness and How This Book Will Help You Be More Net Ready | p. xiii |
| Acknowledgments | p. xxix |
| Strategies for Success in the E-conomy | |
| The Four Pillars of Net Readiness | p. 3 |
| Leadership | p. 4 |
| Governance | p. 11 |
| Competencies | p. 19 |
| Technology | p. 26 |
| Net Readiness Trends Enabled by the E-conomy | p. 35 |
| Content and Container: The Value Is in the Migration | p. 36 |
| Processes Are Transforming from Simple to Complex | p. 44 |
| Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangible | p. 45 |
| Customization: Constituents Are Becoming Less Forgiving and More Discerning | p. 48 |
| Distribution Channels Are Becoming More Adaptable | p. 53 |
| New Infomediaries Are Extracting Value | p. 55 |
| In Convergence, There Is Opportunity | p. 58 |
| Digitization: Separation of Function and Form | p. 61 |
| Informatization: Smart Products Are Proliferating | p. 64 |
| Compression: Transaction Costs Are Being Reduced | p. 69 |
| Advantage Is Becoming More Temporary | p. 72 |
| Identifying Strategic Options | p. 75 |
| New Fundamentals | p. 79 |
| Rational Experimentation | p. 80 |
| Breakthrough Strategies | p. 81 |
| Operational Excellence | p. 81 |
| Extended E-conomy Business Models | p. 101 |
| The E-Business Storefront | p. 102 |
| Infomediary | p. 105 |
| Trust Intermediary | p. 126 |
| E-Business Enabler | p. 132 |
| Infrastructure Providers/Communities of Commerce | p. 136 |
| Techniques for Creating Sustainable E-conomy Value | |
| Product and Market Transformation | p. 149 |
| Reconceive the Product or Service | p. 151 |
| Redefine the Value Proposition | p. 161 |
| Move the Product Up the Food Chain | p. 163 |
| Separate the Function from the Form | p. 172 |
| Business Process Transformation | p. 181 |
| Unbundle and Outsource Processes | p. 186 |
| Assume Another Role | p. 188 |
| Compress the Value Delivery System | p. 201 |
| Explode Price/Performance Ratio | p. 202 |
| Industry Transformation | p. 207 |
| Redefine the Basis of Competition | p. 208 |
| Become the Channel Enabler | p. 217 |
| Redraw Industry Boundaries | p. 221 |
| Break Unbreakable Rules | p. 223 |
| Net Readiness Realities | |
| Net Readiness at Cisco Systems | p. 237 |
| Finding Order in Chaos | p. 271 |
| Decide if You Are a Rule Breaker, Rule Shaker, Rule Maker, or Rule Taker | p. 273 |
| Cannibalize Parts of Your Value Chain: Experiment with Eating Your Young or Someone Else Will | p. 282 |
| Be Opportunistic: Initiatives Must Be Continuously Questioned, Improved, and Explained to the Customer | p. 282 |
| Focus on What's in Motion Rather Than on What's Standing Still | p. 283 |
| No One Can Go At It Alone | p. 285 |
| Upside Down: Suppliers and Customers Must Cooperate as Never Before | p. 286 |
| Run, Don't Walk | p. 287 |
| It's the Network, Stupid | p. 288 |
| Smart-size the Offer | p. 289 |
| Think Brand Equity and Channel Equity | p. 290 |
| Planning Is Critical. Don't Do It | p. 291 |
| Net Readiness E-Business Planning Audit | p. 295 |
| Comprehensive Net Readiness Scorecard | p. 301 |
| Index | p. 307 |
| Table of Contents provided by Syndetics. All Rights Reserved. |