Interactive Marketplace : Business-to-Business Strategies for Delivering

Name: Interactive Marketplace : Business-to-Business Strategies for Delivering
Price: 6.75 USD
Availability: InStock
ISBN: 9780071363433

ISBN-10: 0071363432

ISBN-13: 9780071363433

Edition: 2001

Authors: Keith Brown

List price: $24.95

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This work describes an economy where the consumer is linked to the means of production of the products they are consuming. It looks at the effects of how business-to-business e-commerce will affect business-to-consumer relationships in Internet systems.

Book details

List price: $24.95
Copyright year: 2001
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.144
Language: English

Acknowledgments	p. ix
Introduction	p. 1
The Rise of Interactivity	p. 15
Being Controlled	p. 37
One-to-One Marketing, One-to-One Service	p. 67
Mass Customization: All Products One of a Kind	p. 103
Everything Is a Commodity; Nothing Is a Commodity	p. 131
Delivering the Whole Product	p. 157
The Death of Competition as We Know It	p. 189
The Vortex Effect	p. 211
Community Is the End Game	p. 231
Index	p. 237
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