Ultimate Guide to Sports Marketing

ISBN-10: 0071361243
ISBN-13: 9780071361248
Edition: 2nd 2001 (Revised)
List price: $38.00 Buy it from $2.00
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Description: This guide to sports event management and marketing provides tips on how to enter the sports marketing field, how to use the Internet as a marketing tool, and advice on acquiring funding for sports events.

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Book details

List price: $38.00
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 4/11/2001
Binding: Hardcover
Pages: 315
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.430
Language: English

This guide to sports event management and marketing provides tips on how to enter the sports marketing field, how to use the Internet as a marketing tool, and advice on acquiring funding for sports events.

Stedman Graham, the author of the New York Times bestsellers, You Can Make It Happen and Teens Can Make It Happen, is chairman and CEO of S. Graham & Associates and an adjunct professor at the Kellogg Graduate School of Management at Northwestern University. He lives in Chicago, Illinois.

Lisa Delpy is Assistant Professor of sport and event management and marketing at The George Washington University and the faculty advisor for the University's Forum for Sport Event Management and Marketing. Dr. Delpy's international research on the Olympic movement has taken her to 56 countries where she has interviewed and videotaped over 500 sport event managers and participants. Dr. Delpy has attended 7 Olympic Games, raised funds for the U.S. Olympic Committee, and consulted with corporate sponsors and sports commissions worldwide.

Foreword
Preface
Acknowledgments
The Role and Scope of Sport Events
Understanding the Sport Industry, the Players, and Opportunities
Appreciating the History and Variety of Sport Events
The Starting Blocks
Personality, Lifestyle, and Work Style Characteristics You Will Need
Expectations
Game Highlights
Critical Planning to Master the Game
SWOT: The Strengths, Weaknesses, Opportunities, and Threats Analysis
Creating and Working Your Plan
Plan for Uniqueness
International Event Planning
Conducting Your Planning Meetings
Celebrating Success and Controlling Stress
Planning for Contingencies
Sport Event Planning: Summary
Game Highlights
Resources for Event Planning Software
Designing, Planning, and Controlling Event Logistics
Asking the Right Questions
Logistics
Working with Vendors
Selecting a Web Partner
Volunteers
Uniform Design and Distribution
Facilities
Weather
Traffic Flow: Keep Things Moving
Transportation
Special Accommodations
Food and Beverage
Ticketing and Admissions
Ticketing and Seating Variations
Seating Design and Control
Safety and Emergency Precautions
Hallmark or Recurring Events
Award Ceremonies
Negotiating Hotel Room Blocks
Bookends and Other Conflicts
Beginning the Logistical Planning Cycle
Game Highlights
Providing Hospitality at Sport Events
Questions and Considerations When Purchasing a Hospitality Package
A La Carte and Individual Hospitality
Winning the Hospitality Game: 10 Effective Hospitality Strategies
Working within a Budget
A Final Word on Sport Event Hospitality
Game Highlights
References for Protocol
Negotiations and Contracts
Option to Renew and Right of First Refusal
Termination and Arbitration
Risk Management and Insurance
Sponsor and Supplier Agreements
Television
Personnel
Sport Celebrities
Not-for-Profit Beneficiaries
Venue Contracts
Licensees
Hospitality
When to Utilize Legal Counsel
When to Consult a Sport Management/Marketing Consultant
Litigation, Arbitration, and Alternative Dispute Systems
Closing Arguments
Game Highlights
Risk Management: Protecting Your Investment
Tell It to the Judge
Training: The First Preventative Measure
Risk Assessment
Athlete Protection
Loss Prevention
Storage
Access to Events
Hiring Staff
Transporting the Goods
Wrap-Up
Safety First
Anticipating Problems
Incident Reporting
Securing Adequate Insurance
The Final Score
Game Highlights
Effectively Recruiting and Leveraging a Sport Celebrity
Finding the Right Match
Contacting and Persuading the Sport Celebrity
What Does It Cost?
Maximizing the Celebrity's Appearance
Ideas for Sport Celebrity Appearances
Game Highlights
Event Marketing
Traditional Event Marketing
Corporate Event Marketing
Game Highlights
Practical Methods for Achieving Success
Financing Sports Events
Finding Capital
Contracting Outside Agencies
Nonsponsorship Funding Sources: Foundations and Financial Institutions
Controlling Costs
Final Words of Advice
Game Highlights
Licensing Agreements and Merchandising
The Licensing Process
Vending Locations, Design, and Operations
Marketing Licensed Merchandise and Guarantees
Training Your Sales Team
Selling Merchandise at Smaller Events
Game Highlights
The Ins and Outs of Sport Events
Cycling
Running Races
Golf Tournaments and Outings
3-on-3 = 7 Times the Fun
Alternative or Action Sports
Ultra Sport Events
Multicity Sport Events
Game Highlights
Sports Tourism: An Economic Catalyst for Cities
Organizing a Sports Commission
Assessing Your Community
Bidding for Events
Homegrown Events
Marketing Your City as a Sports Center
Measuring the Economic Impact
Additional Research
Game Highlights
Charitable Events
Who Benefits?
Finding the Right Charitable Organization
What Does the Charity Bring to the Sport Event?
Legal Considerations
Seeking Sponsors
The Charity Spokesperson
Potential Liabilities
Measuring Your Success
Game Highlights
Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals
Get Up at Dawn: The Future Is Yours
Ready, Set, Go!
A Final Word
Appendixes
Sample Agreements
Independent Contractor Agreement
Sponsorship Agreement
Licensing Agreement
Useful Resources
Career Opportunities in Sport Event Management and Marketing
Types of Sport Events
Sport Awards Banquet: Sample Script
Production Schedule Designed by Robert W. Hulsmeyer and Adapted for Basketball by Dylan Aramian
Olympic Games Official Opening/Closing Ceremonies
Rules for Establishing Precedence (Protocol) for Your Sport Event
References
Index

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