Architect's Professional Practice Manual

ISBN-10: 0071358366
ISBN-13: 9780071358361
Edition: 2000
List price: $92.00 Buy it from $14.24
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Description: "If I had the power to distill Jim Franklin and put him in a bottle, I would have that bottle sitting in every architectural firm and university library." --Ken Bussard, FAIA, RDG Bussard-Dikis "Very up to date. Addresses both professional practice  More...

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Book details

List price: $92.00
Copyright year: 2000
Publisher: McGraw-Hill Professional Publishing
Publication date: 4/20/2000
Binding: Hardcover
Pages: 288
Size: 8.75" wide x 11.50" long x 0.75" tall
Weight: 2.398
Language: English

"If I had the power to distill Jim Franklin and put him in a bottle, I would have that bottle sitting in every architectural firm and university library." --Ken Bussard, FAIA, RDG Bussard-Dikis "Very up to date. Addresses both professional practice and management." --Allan Cooper, Associate Director, Architecture Department, California Polytechnic State University "How great it would be to have a whole college degree based on this book ... it's in line with the changes taking place in our profession." --George Hasslein, Dean Emeritus, California Polytechnic State University ARCHITECT'S PROFESSIONAL PRACTICE MANUAL The time-saving professional secrets, the management-expediting skills, and the marketing savvy that have made Jim Franklin's American Institute of Architects seminars famous--this book gives you them all, and more. In an appealingly easy-access, illustrated format, Jim Franklin lays out tools to make your working easier, more fun, and more profitable, featuring: Practical strategies for reclaiming the $27,000 worth of negatively invested time that the average architect loses each year Pragmatic, day-to-day marketing moves that are enjoyable and bring you more business Flexible approaches, procedures, interpersonal skills, and communication how-to's for transforming adversaries into collaborative team players Negotiating strategies for every occasion Up-to-the-minute information on trends, including practice issues for design-build and construction management Proven best-practices in handy shortcut, tip, and list form Quotes from leading architects on how they work Essential documents, letters, samples contracts, and forms, in ready-to-print format Designed to suit architects' approach, sensibilities, and style, this graphical guide goes down the list, revealing the essential people-handling and business and money management skills you wish they'd taught you in school. Far more than mere vitamins for your practice, as the author states, this book is a genuine painkiller. MAKE WORK FLOW THE JIM FRANKLIN WAY Attract better projects Price services for equity Leading by serving Negotiating as relationship-building Set the firm up for success Nurture a design culture Manage staff Manage projects for efficiency and profit Manage yourself Predesign projects Improve project process Bypass obstacles Control your professional destiny

James R. Franklin, FAIA, ASLA, has had an illustrious career as an architect, landscape architect, consultant, educator, trainer, and author. A practicing architect for 35 years, he led a firm that employed 85 people and won 18 design awards. A member of both the AIA and the ASLA, he edited the Eleventh Edition of the AIA's Architect's Handbook of Professional Practice and contributed major sections to the Twelfth. Named a Fellow of the AIA and the organization's first Resident Fellow, he has conducted numerous highly popular seminars for that group, the ASLA, and individual firms for many years. In 1995, he joined the faculty of California Polytechnic School, San Luis Obispo. In 1999, he received the prestigious Edward C. Kemper Award from the AIA for exemplary service to his profession. He resides in San Luis Obispo, California.

Preface
Introduction, and Some Thoughts on the Profession at Y2K
Making Projects
Marketing
Processes for Making Projects
An Overview of Marketing
Marketing Tools and Systems
Indirect Marketing
What Are You Marketing?
What Are They Buying?
From the AIA Survey of the Market
The B141 as a Tool for Diversification
Planning 101
Availability and Playing the Telephone
Lateral Leadership
Improving Your Self-Image
What Best Describes Design Excellence?
Crafting a Marketing Message
Architect Selection
Architects Say They Need
Direct Marketing
A Marketing Form
Clienting 101
Client Selection
Up-Front Work with the B141
Preproposal Meetings
Winning the RFP Game
Marketing Presentations for Fun and Profit
Sell to Their Perception of You
Misperceptions You Can't Let Stand
Negotiation
Negotiation Theory from Getting to Yes
About the Standard of Care
Principles for Writing Contracts
Preparing for Negotiation
Using the B141 for Preparation
Letter of Agreement
The Scope Memo Approach
Negotiation Design Checklist
The Hybrid Fee
Step by Step Preparation
While You're Negotiating
Three Things You Don't Leave Out in Negotiation
Core Stuff: the Time, Money, and People Part
Collections
Retainers
Up Front
Invoicing
Guaranteed Satisfaction with the Service?!?
Your Mindset
Tactics for Slow-Pay/No-Pay Clients
About Money
Personal Finances
Overhead and Profit: Keeping It All Together
Pricing Your Projects
Compensation Methods Compared
Market Forces
Client Factors
Don't Manage Time, Manager Yourself
Time Management Systems
The Sketchbook/Journal Revisited
On the Uses of Humor and Graphics
Interpersonal Skills
Wiifm
Theory
Skill Set: One-on-One
For Drawing Out Loud!
Summary: Active Listening/Straight Talk
Groupwork
The Facilitator's Role
Meeting Preparation
Tool Kit
Logistics
Meeting Design
Meeting Process
Exercises to Enlarge the Context
Exercises for Narrowing the Focus, Making Decisions
Vote-Free Decisions
Doing Projects
Where I'm Coming From with This
Getting the Firm out of the Way
Practice Full Disclosure
The Firm Organization
Work in Adhoc, Project-Specific Teams
Decide--Don't Vote
Have Only an Implied Internal Hierarchy
Nurture a Design Culture
Track Rework and the Cause
Don't Call It Quality Management
Gap Survey
Performance Evaluations
The Four-Box Matrix of Management Behaviors
Personnel Performance Evaluation Form
Tips for Better Projects
Programming
Conduct Predesign
Design All the Time
To Make an On-Site Charrette Work
With the Client Talk Everything Else but Design
Keep a Holistic Approach
Respond to Obstacles with Lateral Moves
Use Precedent as a Launch Platform
Photocopy Production Tips
Tips for Quality Assurance Checking
Frequent Construction-Site Meetings
Project Reviews and Postmortems
Project Management as Lateral Leadership
Post-Occupancy and Predesign
Post-Occupancy Evaluation: The How-To Part
POE Form
Predesign: The How-To Part
Why Post-Occupancy Evaluation
Why Predesign: Case Studies
Afterword
Postscript: On the Dharma of Ineffable Drawings

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