How to Write a .Com Business Plan The Internet Entrepreneur's Guide to Everything You Need to Know about Business Plans and Financing Options

Name: How to Write a .Com Business Plan The Internet Entrepreneur's Guide to Everything You Need to Know about Business Plans and Financing Options
Price: 20.18 USD
Availability: InStock
ISBN: 9780071357531

ISBN-10: 007135753X

ISBN-13: 9780071357531

Edition: 2001

Authors: Joanne Eglash

List price: $19.95

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This volume focuses on the special needs, opportunities and requirements of online business. Using two fictional businesses as examples throughout the book, it demystifies the business plan.

Book details

List price: $19.95
Copyright year: 2001
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 191
Size: 7.25" wide x 9.00" long x 7.00" tall
Weight: 0.792
Language: English

Acknowledgments and Dedication	p. ix
The Plan
Introduction	p. 3
What Can This Book Do for You?	p. 4
Why You Need a Business Plan	p. 5
What's in This Book	p. 6
Speaking of a Dot-Com Directory...	p. 7
A Picture's Worth 1000 Words	p. 8
Now, a Word (or Two, or Three ...) About Venture Capital Firms	p. 8
Why CW Is Now WC--And How I Know	p. 9
Executive Summary	p. 13
Two Common Approaches--Plus Here's My Version	p. 14
I Cannot Tell a Lie	p. 15
Guidelines	p. 16
Your Mission, Should You Choose to Accept It, and Company Description	p. 17
The Management	p. 18
The Competition	p. 19
The Market and Your Customer	p. 19
Products and Services	p. 20
Marketing and Sales	p. 21
Operations	p. 22
Financial Projections and Plans	p. 22
Checklist	p. 23
Mission Statement and Company Description	p. 25
Crafting Your Mission Statement	p. 25
Try a Brainstorm Break	p. 26
Company Description	p. 27
Using Statistics in the Right Way	p. 30
Checklist	p. 31
The Management	p. 33
Name That Manager	p. 34
Do You Suffer from Organization Anxiety?	p. 36
Your Mileage May Vary, But...	p. 37
Recruiting	p. 38
Uncle Sam Has Advice, Too...	p. 40
Checklist	p. 41
The Competition	p. 43
Spell It Out--And Search It Out	p. 44
Adding Depth to Your Competitive Analysis	p. 45
Recognize the New Challenges in the Internet Era	p. 46
Sit in Your Potential Customer's Chair	p. 48
Achieving "Customer-Minded" Attitudes	p. 49
Visit the Enemy	p. 50
What's Up Ahead?	p. 52
Checklist	p. 53
Your Market and Customer	p. 55
Who Is Your Customer?	p. 55
Playing the Numbers	p. 57
A Meditative Moment, Please	p. 59
Customer Care	p. 61
Checklist	p. 62
Products and Services	p. 63
Have a Seat	p. 63
Developing the Product	p. 66
In Vendors We Trust?	p. 66
Standing Out in the Crowd--A.K.A. Outstanding	p. 66
Money, Money Everywhere	p. 68
Checklist	p. 68
Marketing and Sales	p. 71
Attraction Equals Promotion	p. 71
How Much Is That Doggie in the Window, and How Can I Buy It?	p. 73
Rites of Research	p. 74
Sales and Service	p. 75
Strategic Thinking for Those Baby Boomer Boxer Shorts	p. 76
Spec Out Those Specifics	p. 77
There's a Method to the Madness	p. 77
Checklist	p. 78
Operations	p. 85
Let's Begin the Operation	p. 88
Uncle Sam Has Some Suggestions	p. 88
Go with the Flow	p. 89
Day by Day	p. 90
Policies and Procedures (Yawn)	p. 91
Dotting the Dot-Com: Detailed Data	p. 93
Checklist	p. 93
Financial Projections and Financial Management Plan: Going for the Gold (and Green)	p. 97
Know Thy Numbers Tolerance	p. 98
Elementary, My Dear Watson	p. 99
The World Is My Village	p. 100
Consult the Internet Gurus	p. 101
What Really Counts for Financial Figures	p. 103
Checklist	p. 106
Final Flourishes	p. 109
Append That Appendix	p. 110
Give Yourself a Title	p. 111
Table Time	p. 111
Don't Judge a Book By Its Cover...and Other Final Notes and Nits	p. 112
Want More Tips, Including Tiptoeing Around Traps?	p. 114
Last, But Not Least...	p. 115
Checklist	p. 116
Sample Business Plans	p. 117
Introduction	p. 117
Turnip-Chips.com Business Plan	p. 118
The Directory
The Overview	p. 135
Best-Bet Web Sites	p. 135
Uncle Sam Can Solve Your Problems--Well, Some of Them...	p. 138
A Little Light Reading: Online and Print Publications	p. 142
And the Search Is On	p. 144
Does the "E" in E-Commerce Stand for Easy?	p. 146
Dancing the Management Minuet	p. 149
Naming, Registering, and Designing Do's and Don't's for Your Site	p. 152
Of Dollars, Incubators, and Garages	p. 156
Lexicon/Vocabulary/Argot/E-Biz Slang/A-Virtual-Rose-by-Any-Other-Name Glossary	p. 162
Marketing and Advertising: Show Me the Customers!	p. 166
Customer Service... Do It with a Smile	p. 169
No Lawyer Jokes, Please: You Never Know When You'll Need One	p. 171
Breaking Through the (Virtual) Glass Ceiling: Sites for Female Entrepreneurs	p. 174
Young at Heart--and Age: Web Sites for Young Entrepreneurs	p. 177
It's Back to School Time: Colleges and Universities with E-Biz Aids	p. 179
Bits and Bytes	p. 181
Index	p. 185
Table of Contents provided by Syndetics. All Rights Reserved.