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| Foreword | |
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| Introduction: Net Readiness and How This Book Will Help You Be More Net Ready | |
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| Acknowledgments | |
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| Strategies for Success in the E-conomy | |
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| The Four Pillars of Net Readiness | |
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| Leadership | |
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| Governance | |
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| Competencies | |
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| Technology | |
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| Net Readiness Trends Enabled by the E-conomy | |
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| Content and Container: The Value Is in the Migration | |
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| Processes Are Transforming from Simple to Complex | |
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| Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangible | |
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| Customization: Constituents Are Becoming Less Forgiving and More Discerning | |
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| Distribution Channels Are Becoming More Adaptable | |
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| New Infomediaries Are Extracting Value | |
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| In Convergence, There Is Opportunity | |
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| Digitization: Separation of Function and Form | |
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| Informatization: Smart Products Are Proliferating | |
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| Compression: Transaction Costs Are Being Reduced | |
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| Advantage Is Becoming More Temporary | |
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| Identifying Strategic Options | |
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| New Fundamentals | |
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| Rational Experimentation | |
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| Breakthrough Strategies | |
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| Operational Excellence | |
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| Extended E-conomy Business Models | |
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| The E-Business Storefront | |
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| Infomediary | |
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| Trust Intermediary | |
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| E-Business Enabler | |
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| Infrastructure Providers/Communities of Commerce | |
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| Techniques for Creating Sustainable E-conomy Value | |
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| Product and Market Transformation | |
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| Reconceive the Product or Service | |
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| Redefine the Value Proposition | |
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| Move the Product Up the Food Chain | |
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| Separate the Function from the Form | |
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| Business Process Transformation | |
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| Unbundle and Outsource Processes | |
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| Assume Another Role | |
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| Compress the Value Delivery System | |
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| Explode Price/Performance Ratio | |
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| Industry Transformation | |
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| Redefine the Basis of Competition | |
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| Become the Channel Enabler | |
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| Redraw Industry Boundaries | |
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| Break Unbreakable Rules | |
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| Net Readiness Realities | |
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| Net Readiness at Cisco Systems | |
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| Finding Order in Chaos | |
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| Decide if You Are a Rule Breaker, Rule Shaker, Rule Maker, or Rule Taker | |
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| Cannibalize Parts of Your Value Chain: Experiment with Eating Your Young or Someone Else Will | |
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| Be Opportunistic: Initiatives Must Be Continuously Questioned, Improved, and Explained to the Customer | |
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| Focus on What's in Motion Rather Than on What's Standing Still | |
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| No One Can Go At It Alone | |
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| Upside Down: Suppliers and Customers Must Cooperate as Never Before | |
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| Run, Don't Walk | |
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| It's the Network, Stupid | |
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| Smart-size the Offer | |
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| Think Brand Equity and Channel Equity | |
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| Planning Is Critical. Don't Do It | |
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| Net Readiness E-Business Planning Audit | |
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| Comprehensive Net Readiness Scorecard | |
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| Index | |