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Retailing Management

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ISBN-10: 0071284249

ISBN-13: 9780071284240

Edition: N/A

Authors: Michael Levy, Barton A. Weitz

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This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.
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Book details

Publisher: McGraw Hill Higher Education
Pages: 704