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    Strategic Management Text and Cases

    ISBN-10: 0071109404
    ISBN-13: 9780071109406
    Author(s): Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner
    Description: Responding to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world, this volume gives them a timely, rigorous and relevant book, written in an engaging manner, to  More...
    Buy it from: $5.53
    This item will ship on Monday, December 22 .

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    List Price: $16.00
    Edition: 3rd
    Publisher: McGraw-Hill School Education Group
    Binding: Mixed Media
    Pages: 984
    Size: 8.00" wide x 10.00" long x 1.60" tall
    Weight: 4.488
    Language: English

    Responding to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world, this volume gives them a timely, rigorous and relevant book, written in an engaging manner, to spur their interest and excitement.

    Strategic Analysis
    Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
    Strategic Formulation
    Business-Level Strategy: Creating and Sustaining Competitive Advantages
    Corporate-Level Strategy: Creating Value through Diversification
    International Strategy: Creating Value in Global Markets
    Digital Business Strategy: Leveraging Capabilities in a Disruptive Environment
    Strategic Implementation
    Strategic Control and Corporate Governance
    Creating Effective Organizational Designs
    Strategic Leadership: Creating a Learning Organization and an Ethical Organization
    Managing Innovation and Fostering Corporate Entrepreneurship
    Recognizing Opportunities and Creating New Ventures
    Case Analysis
    Analyzing Strategic Management Cases
    Cases
    JetBlue Airways
    Ford Motor Company in 2004: Entering Second Century of Existence
    Starbucks Corporation: Competing in a Global Market
    The Skeleton in the Corporate Closet
    Green Mountain Coffee Roasters
    Pixar
    eBay: King of the Online Auction Industry
    The Best-Laid Incentive Plans
    American Red Cross in 2002 (A)
    Yum! Brands, Pizza Hut, and KFC
    Crown Cork & Seal in 1989
    Growing for Broke
    Dippin’ Dots Ice Cream
    Panera Bread Company
    Wal-Mart’s Strategy for the 21st Century: Sustaining Dominance
    Edward Marshall Boehm, Inc.
    McDonald’s
    Microsoft’s Battle for the Living room: The Trojan Horse—The Xbox
    Schoolhouse Lane Estates 20. Atari and InfoGrames Entertainment SA
    FreshDirect
    Robin Hood
    Johnson & Johnson
    General Motors
    Heineken
    Procter & Gamble
    Sun Life Financial: Entering China
    The Casino Industry
    Yahoo!
    Enron: On the Side of the Angels
    World Wrestling Entertainment
    Zara: Fast Fashion
    Kmart–Sears Merger of 2005
    Kroger Company
    QVC
    Philips versus Matsushita: A New Century, a New Round
    Expedited Competition: The Express Delivery Services Industry—UPS, FedEx, DHL, TNT—Differentiated Options
    Reader’s Digest: Inform, Enrich, Entertain, and Inspire—Inspire Whom: And for How Much Longer?
    Southwest Airlines: How Much Can “LUV” Do?
    Toys “R” Us
    The Lincoln Electric Company, 1996
    Indexes

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