Strategic Management Text and Cases

ISBN-10: 0071109404
ISBN-13: 9780071109406
Edition: 3rd 2007 (Revised)
List price: $16.00
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Description: Responding to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world, this volume gives them a timely, rigorous and relevant book, written in an engaging manner, to  More...

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Book details

List price: $16.00
Edition: 3rd
Copyright year: 2007
Publisher: McGraw-Hill School Education Group
Publication date: 9/1/2008
Binding: Mixed Media
Pages: 984
Size: 8.00" wide x 10.00" long x 1.60" tall
Weight: 4.730
Language: English

Responding to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world, this volume gives them a timely, rigorous and relevant book, written in an engaging manner, to spur their interest and excitement.

Strategic Analysis
Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Strategic Formulation
Business-Level Strategy: Creating and Sustaining Competitive Advantages
Corporate-Level Strategy: Creating Value through Diversification
International Strategy: Creating Value in Global Markets
Digital Business Strategy: Leveraging Capabilities in a Disruptive Environment
Strategic Implementation
Strategic Control and Corporate Governance
Creating Effective Organizational Designs
Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Managing Innovation and Fostering Corporate Entrepreneurship
Recognizing Opportunities and Creating New Ventures
Case Analysis
Analyzing Strategic Management Cases
Cases
JetBlue Airways
Ford Motor Company in 2004: Entering Second Century of Existence
Starbucks Corporation: Competing in a Global Market
The Skeleton in the Corporate Closet
Green Mountain Coffee Roasters
Pixar
eBay: King of the Online Auction Industry
The Best-Laid Incentive Plans
American Red Cross in 2002 (A)
Yum! Brands, Pizza Hut, and KFC
Crown Cork & Seal in 1989
Growing for Broke
Dippin’ Dots Ice Cream
Panera Bread Company
Wal-Mart’s Strategy for the 21st Century: Sustaining Dominance
Edward Marshall Boehm, Inc.
McDonald’s
Microsoft’s Battle for the Living room: The Trojan Horse—The Xbox
Schoolhouse Lane Estates 20. Atari and InfoGrames Entertainment SA
FreshDirect
Robin Hood
Johnson & Johnson
General Motors
Heineken
Procter & Gamble
Sun Life Financial: Entering China
The Casino Industry
Yahoo!
Enron: On the Side of the Angels
World Wrestling Entertainment
Zara: Fast Fashion
Kmart–Sears Merger of 2005
Kroger Company
QVC
Philips versus Matsushita: A New Century, a New Round
Expedited Competition: The Express Delivery Services Industry—UPS, FedEx, DHL, TNT—Differentiated Options
Reader’s Digest: Inform, Enrich, Entertain, and Inspire—Inspire Whom: And for How Much Longer?
Southwest Airlines: How Much Can “LUV” Do?
Toys “R” Us
The Lincoln Electric Company, 1996
Indexes

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