Mass Customization : The New Frontier in Business Competition

Name: Mass Customization : The New Frontier in Business Competition
Availability: OutOfStock
ISBN: 9780071033855

ISBN-10: 0071033858

List price: $32.50

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List price: $32.50
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 380
Language: English

Foreword	p. ix
Preface	p. xiii
Acknowledgments	p. xix
The Shift from Mass Production to Mass Customization
Once Upon a Time	p. 3
The System of Mass Production	p. 9
The Emerging System of Mass Customization	p. 33
Determining the Shift to Mass Customization	p. 53
The Old Competition: How Mass Production Companies Faltered	p. 77
The New Competition: How Mass Customization Companies Succeeded	p. 101
Exploring the New Frontier in Business Competition
Developing a Strategy for Mass Customization	p. 131
Mass-Customizing Products and Services	p. 171
Transforming the Organization for Mass Customization	p. 213
Exploring the New Frontier	p. 241
Appendix Research on Market Turbulence	p. 265
Notes	p. 311
Index	p. 323
Table of Contents provided by Syndetics. All Rights Reserved.