ADVERTISING+PROMOTION >CANADIA

Name: ADVERTISING+PROMOTION >CANADIA
Availability: OutOfStock
ISBN: 9780070974289

ISBN-10: 0070974284

ISBN-13: 9780070974289

Edition: 3rd 2009

Authors: BELCH

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Book details

Part 1: Understanding Integrated Marketing Communications 1. Integrated Marketing Communications Part 2: Connect Consumers to IMC 2. Organizing for the Promotional Program 3. Consumer Behaviour and Target Audience Decisions 4. Communication Response Models Part 3: Articulate the Message 5. Objectives for the IMC Plan 6. Brand Positioning Strategy Decisions 7. Creative Strategy Decisions 8. Creative Tactics Decisions 9. Measuring the Effectiveness of the Promotional Message Part 4: Deliver the Message 10. Media Strategy, Tactics and Budget Decisions 11. Broadcast Media 12. Print Media 13. Out of Home and Support Media Part 5: Strengthen the Message 14. Sales Promotion 15. Public Relations…