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    MARKETING:CORE >CANADIAN<

    ISBN-10: 0070974268
    ISBN-13: 9780070974265
    Author(s): KERIN
    This item will ship on Friday, July 31.

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    Publisher: RYERSON

    Section 1: Understanding Marketing Chapter 1: Marketing Fundamentals Chapter 2: Environmental Factors Section 2: Understanding Markets and their Behaviour Chapter 3: Consumer behaviour Chapter 4: B2B Marketing Chapter 5: Marketing Research Chapter 6: Segmentation & Targetinggmentation & targeting Section 3: Designing Marketing Strategies and Marketing Mix elements Chapter 7: Products and Brands Chapter 8: New Product Development Chapter 9: Pricing Chapter 10: Distribution & Supply Chain Chapter 11: Retailing & Wholesaling Chapter 12: Integrated Marketing Communications Chapter 13: Promotional Tools Chapter 14: Customer Relationship Management Section 4: Putting it all together Chapter 15: Marketing and Strategic Planning

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