Section 1: Understanding Marketing Chapter 1: Marketing Fundamentals Chapter 2: Environmental Factors Section 2: Understanding Markets and their Behaviour Chapter 3: Consumer behaviour Chapter 4: B2B Marketing Chapter 5: Marketing Research Chapter 6: Segmentation & Targetinggmentation & targeting Section 3: Designing Marketing Strategies and Marketing Mix elements Chapter 7: Products and Brands Chapter 8: New Product Development Chapter 9: Pricing Chapter 10: Distribution & Supply Chain Chapter 11: Retailing & Wholesaling Chapter 12: Integrated Marketing Communications Chapter 13: Promotional Tools Chapter 14: Customer Relationship Management Section 4: Putting it all together Chapter 15: Marketing and Strategic Planning
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