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ADVERTISING+PROMOTION-TEXT >CA

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ISBN-10: 0070939853

ISBN-13: 9780070939851

Edition: 2nd 2005

Authors: BELCH

List price: $93.44
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Book details

List price: $93.44
Edition: 2nd
Copyright year: 2005
Publisher: RYERSON
Publication date: 1/1/2005

PART 1 - UNDERSTAND INTEGRATED MARKETING COMMUNICATIONS Chapter 1: Integrated Marketing Communications PART 2 - CONNECT CONSUMERS TO IMC Chapter 2: Consumer Behaviour and Target Audience Decisions Chapter 3: Communication Response Models PART 3 - ARTICULATE THE MESSAGE Chapter 4: Objectives for the IMC Plan Chapter 5: Brand Positioning Decisions Chapter 6: Creative Strategy Decisions Chapter 7: Creative Tactics Decisions Chapter 8: Measuring the Effectiveness of the Promotional Program PART 4 DELIVER THE MESSAGE Chapter 9: Media Strategy, Tactics and Budget Decisions Chapter 10: Broadcast Media Chapter 11: Print Media Chapter 12: Out-of-Home and Support Media PART 5 STRENGTHEN THE MESSAGE…