| Retailing Management, 6th ed. ISBN: 007301978X Brief | |
| The World Of Retailing | |
| Introduction to the World of Retailing | |
| Types of Retailers | |
| Multichannel Retailing | |
| Customer Buying Behavior | |
| Retailing Strategy | |
| Retail Market Strategy | |
| Financial Strategy | |
| Retail Locations | |
| Retail Site Location | |
| Human Resource Management | |
| Information Systems and Supply Chain Management | |
| Customer Relationship Management | |
| Merchandise Management | |
| Managing Merchandise Assortments | |
| Merchandise Planning Systems | |
| Buying Merchandise | |
| Retail Pricing | |
| Retail Communication Mix | |
| Store Management | |
| Managing the Store | |
| Store Layout, Design, and Visual Merchandising | |
| Customer Service | |
| Cases Cases Overview Grid | |
| Rainforest Café: A Wild Place to Shop and Eat | |
| Providing a Retail Experience: Build-A-Bear Workshop | |
| WeddingChannel.com | |
| The Chen Family Buys Bicycles | |
| Consumer Buying Behavior—Is Wal-Mart in Vogue? | |
| Dollar General and Family Dollar Cater to an Underserved Market Segment | |
| Ahold: The Biggest Supermarket Retailer You Have Never Heard Of | |
| Competitive Environment in the Teen/College Apparel Market | |
| Radio Shack and Best Buy: Comparing Financial Performance | |
| Stephanie’s Boutique: Selecting a Store Location | |
| Hutch: Locating a New Store | |
| Home Depot Changes Directions | |
| Can Wal-Mart Improve Its Company Image? | |
| Avon Embraces Diversity | |
| Abercrombie & Fitch: Hiring for Looks | |
| Lawson Sportswear | |
| Salon-Only Hair Care Products Found Outside the Salon | |
| SaksFirst Builds Customer Relationship | |
| Men’s Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value | |
| Nolan’s Finest Foods: Category Management | |
| Developing a Buying Plan for Hughe’s | |
| McFadden’s Department Store: Preparation of a Merchandise Budget Plan | |
| eBay | |
| How Much for a Good Smell? | |
| Promoting a Sale | |
| Enterprise Builds on People | |
| Diamond in the Rough | |
| Borders Bookstore: A Merchandise Display Problem | |
| Fresh Ideas in Grocery Store Layout | |
| Sephora | |
| A Stockout at Discmart: Will Substitution Lead to Salvation | |
| Customer Service and Relationship Management at Nordstrom | |
| Retailers and Sustainable Development in the U.K. | |
| Lindy’s Bridal Shoppe | |
| Starbucks Coffee Company | |
| New Product Development at Yankee Candle Company | |
| Interviewing for a Management Trainee Position | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |