ADVERTISING+PROMOTION-TEXT >CA

Name: ADVERTISING+PROMOTION-TEXT >CA
Availability: OutOfStock
ISBN: 9780070898585

ISBN-10: 0070898588

ISBN-13: 9780070898585

Edition: 1st

Authors: BELCH

List price: $91.80

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Book details

List price: $91.80
Edition: 1st
Publisher: RYERSON
Publication date: 1/1/2003

Section 1: Understanding Integrated Marketing Communications Chapter 1: Integrated Marketing Communications Chapter 2: IMC Role in Marketing Section 2: Connecting Consumers to IMC Chapter 3: Consumer Behaviour Models Chapter 4: The Communication Process Section 3: Articulate the Message Chapter 5: Communication Objectives and Budget Decisions Chapter 6: Creative Strategy Decisions Chapter 7: Creative Tactics Decisions Section 4: Deliver the Message Chapter 8: Media Planning and Strategy Chapter 9: Television and Broadcast Media Chapter 10: Print Media Chapter 11: Out-of-Home and Support Media Section 5: Strengthen the Message Chapter 12: Sales Promotion Chapter 13: Public Relations Chapter…