BASIC MARKETING-TEXT >CANADIAN

Name: BASIC MARKETING-TEXT >CANADIAN
Availability: OutOfStock
ISBN: 9780070887299

ISBN-10: 0070887292

ISBN-13: 9780070887299

Edition: 10th 2002

Authors: SHAPIRO

List price: $74.58

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Book details

1. Marketing's Role Within Organizations 2. Strategic Market Planning and the Development of Marketing Opportunities 3. The Changing Marketing Environment 4. Using Marketing Information to Make Better Decisions 5. The Canadian Consumer Market: Demographic and Economic Dimensions 6. Behavioural Dimensions of the Consumer Market 7. The Buying Behaviour of Business and Organizational Customers 8. Finding Target Markets Through Segmentation 9. Product Planning for Goods and Services 10. Product Management and New Product Development 11. Place and Development of Channel Systems 12. Logistics and Distribution 13. Retailers, Wholesalers, and Strategic Planning 14. Promotion-Introduction to…