FUNDAMENTALS OF MARKETING >CAN

Name: FUNDAMENTALS OF MARKETING >CAN
Availability: OutOfStock
ISBN: 9780070872523

ISBN-10: 007087252X

ISBN-13: 9780070872523

Edition: 9th 2001

Authors: SOMMERS

List price: $69.12

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $69.12
Edition: 9th
Copyright year: 2001
Publisher: RYERSON
Publication date: 1/1/2001

PART ONE THE FIELD OF MARKETING AND ITS DYNAMIC ENVIRONMENT Chapter 1 - The Field of Marketing Chapter 2 The Changing Marketing Environment Chapter 3 Strategic Marketing Planning PART TWO TARGET MARKETS Chapter 4 Foundations for Market Segmentation Chapter 5 Segmentation, Positioning, and Forecasting Chapter 6 Social and Psychological Influences on Buyer Behaviour Chapter 7 The Business Market Chapter 8 Marketing Research and Information PART THREE - PRODUCTS AND SERVICES Chapter 9 Product Planning and Development Chapter 10 Product-Mix Strategies Chapter 11 Brands, Packaging, and Other Product Features Chapter 12 Services Marketing and Customer Relationships PART FOUR PRICE…