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New Positioning The Latest on the World's #1 Business Strategy

ISBN-10: 0070653283
ISBN-13: 9780070653283
Edition: 1997
Authors: Jack Trout
List price: $12.95
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Description: This revolutionary marketing treatise takes positioning to a new level, and uses six in-depth case studies to show how companies have repositioned themselves successfully to regain popularity.

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Book details

List price: $12.95
Copyright year: 1997
Publisher: McGraw-Hill Companies, The
Publication date: 5/1/1997
Binding: Paperback
Pages: 173
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.550
Language: English

This revolutionary marketing treatise takes positioning to a new level, and uses six in-depth case studies to show how companies have repositioned themselves successfully to regain popularity.

Introduction
Understanding the Mind
Minds Can't Cope
Minds Are Limited
Minds Hate Confusion
Minds Are Insecure
Minds Don't Change
Minds Can Lose Focus
Dealing with Change
Repositioning: Where Positioning Is At
Repositioning a Software Company
Repositioning an Ice Cream Company
Repositioning an Accounting Firm
Repositioning Political Candidates
Repositioning a Television Show
Repositioning an Oil Company
The Tricks of the Trade
Minds Work by Ear
Secrets to Finding a Good Name
Getting Around a Bad Name
Naming a Category
Research Can Confuse You
The Positioning Power of PR
Six Positioning Pitfalls
The Right People in the Room
Index

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