Successful Telemarketing : The Complete Handbook on Managing a Profitable Telemarketing Operation

Name: Successful Telemarketing : The Complete Handbook on Managing a Profitable Telemarketing Operation
Availability: OutOfStock
ISBN: 9780070577046

ISBN-10: 0070577048

ISBN-13: 9780070577046

Edition: N/A

Authors: Kathy Sisk

List price: $59.95

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

"This easy-to-use, step-by-step guide makes it possible for you to launch and manage a highly successful call center - even if you have little or no previous experience. Successful Telemarketing takes all the guesswork out of the process. You'll learn everything you need to know about getting started and projecting costs; employee recruitment and compensation; telemarketing sales representative training, coaching, motivation, and morale; utilizing key hardware and software; voice communication and customer service etiquette; business-to-business prospecting, direct mail follow-up, referrals, and reviving lost accounts; and obtaining lists and improving your database." "What's more, thanks…

Book details

List price: $59.95
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Size: 7.75" wide x 9.75" long x 1.50" tall
Weight: 2.332
Language: English

Foreword
Preface
Introduction	p. 1
Telemarketing Industry Overview	p. 9
Hardware Selection	p. 37
Software Selection	p. 69
Setting Up an Effective Call Center for Inbound and Outbound Applications	p. 91
Selecting Your Prospecting Lists	p. 125
From a Human Resource Perspective	p. 143
Increase TSRs' Motivation Through Your Compensation Plan	p. 159
How to Attract, Interview, and Select Your Telemarketing Staff	p. 173
The Manager's Template	p. 203
Forms	p. 239
Setting the Stage	p. 253
The TSR Presentation	p. 263
The Customer Service Representative Presentation	p. 305
Interpreting, Narrowing, and Overcoming Objections	p. 325
Scripts	p. 345
Common Objections and Answers	p. 403
For Your Information	p. 425
Index	p. 487
Table of Contents provided by Blackwell. All Rights Reserved.