| Preface | p. vii |
| Acknowledgments | p. xvii |
| A World of Losers | p. 1 |
| Cracks in the wall of a powerful theory | |
| The Competitive Sandwich | p. 11 |
| We're caught in the squeeze between good and bad | |
| The Realm of Connectedness | p. 19 |
| Things that go beyond competition | |
| Not-So-Great Stuff about Collaboration | p. 25 |
| Why "teamwork" can't solve every problem | |
| The Big Vague | p. 31 |
| The catastrophe of supercollaboration | |
| The Pyrrhic Fallacy | p. 35 |
| The unbearable cost of winning | |
| The Brute Cycle in Action | p. 41 |
| Fighting back against supercompetitors | |
| Belling the Bullies | p. 47 |
| The relative magic of exchange, encircle, and exact | |
| New Ways of Winning | p. 53 |
| Naming the transcompetitive habits | |
| The Joy of Cannibalism | p. 57 |
| And other rites of natural connection | |
| Fugues and Variations | p. 69 |
| Other factors in competitive style | |
| Competition and Culture | p. 85 |
| How it varies from people to people | |
| The Mirage of the Beagle | p. 105 |
| Supercompetition is never "Nature's way" | |
| The Burgeoning Brain | p. 109 |
| Why "rationality" doesn't work | |
| Mythic Faces | p. 113 |
| The Brute, the Trickster, the Hermit, and the Pawn | |
| Assessment Tools | p. 127 |
| Finding out what you and your organization are | |
| Transcompetition in Action | p. 137 |
| Applying the assessment information you just obtained | |
| The Fruit of the Pineapple Tree | p. 149 |
| Grafting the transcompetitive habits | |
| Borrowing from Minneapolis to Pay St. Paul | p. 165 |
| Competition and teams | |
| Dead Men and Headmen | p. 177 |
| Leading a team of competers | |
| Pain and Partnering | p. 185 |
| Why intercompany teaming seldom works | |
| Red Rover, Red Rover | p. 193 |
| Linking arms with one's enemies | |
| Competing with Employees | p. 201 |
| More tales of corporate cannibalism | |
| Swallowing the Hand That Feeds You | p. 211 |
| Competing with your customers | |
| The Sign of the Scorpion | p. 217 |
| Competing with shareholders | |
| Global Economic Warfare | p. 223 |
| Competitiveness between economic regions | |
| The Flight of the Billionaires | p. 227 |
| An unlikely source of transcompetitive thinking | |
| The New Art of Unknowing | p. 231 |
| Why exchange, encircle, and exact works | |
| The Synedelphia Story | p. 237 |
| The future of competition | |
| Pop Quiz | p. 241 |
| Index | p. 243 |
| Table of Contents provided by Syndetics. All Rights Reserved. |