Effective Business Communications

Name: Effective Business Communications
Price: 4.65 USD
Availability: InStock
ISBN: 9780070440807

ISBN-10: 0070440808

ISBN-13: 9780070440807

Edition: 3rd

Authors: Herta A. Murphy, Mary J. Peck

List price: $30.76

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Description:

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

Book details

List price: $30.76
Edition: 3rd
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Language: English

Preface
Effective Communications in Business	p. 3
The Seven C's of Effective Communication	p. 31
Business Communication and the Global Context	p. 69
Business Communication and the Ethical Context	p. 95
Business Communication and the Technology Context	p. 117
The Process of Preparing Effective Business Messages	p. 139
The Appearance and Design of Business Messages	p. 156
Good-News and Neutral Messages	p. 180
Bad-News Messages	p. 211
Persuasive Written Messages	p. 248
Short Reports	p. 281
Long (Formal) Reports	p. 317
Proposals	p. 353
Strategies for Successful Speaking and Successful Listening	p. 383
Strategies for Successful Informative and Persuasive Speaking	p. 408
Strategies for Successful Interpersonal Communication	p. 446
Strategies for Successful Business and Group Meetings	p. 469
The Job Application Process - The Written Job Presentation	p. 503
The Job Application Process - Interviews and Follow-Up	p. 532
Visual Aids in Business Communication	p. 563
Grammar, Punctuation, and Style	p. 578
Business Communication and Legal Issues	p. 594
Index	p. 611
Table of Contents provided by Blackwell. All Rights Reserved.