| |
| |
| Foreword | |
| |
| |
| Introduction | |
| |
| |
| Defining the Audience | |
| |
| |
| Defining a Problem | |
| |
| |
| Listing Categories | |
| |
| |
| Describing the Problems | |
| |
| |
| Explaining the Format | |
| |
| |
| Offering Additional Information | |
| |
| |
| Deriving Information | |
| |
| |
| Acknowledgments | |
| |
| |
| Building Blocks | |
| |
| |
| Beginning | |
| |
| |
| Running Your Firm | |
| |
| |
| Writing a Mission Statement | |
| |
| |
| Articulating Your Practice Values | |
| |
| |
| Planning | |
| |
| |
| Designing a Road Map | |
| |
| |
| Outlining a Business Plan | |
| |
| |
| Strategizing for Success | |
| |
| |
| Organizing Your Firm | |
| |
| |
| Developing a Marketing Plan | |
| |
| |
| Evaluating Situations | |
| |
| |
| Imagemaking | |
| |
| |
| Naming Your Firm | |
| |
| |
| Creating an Image for Your Firm | |
| |
| |
| Writing a Slogan | |
| |
| |
| Designing a Logo | |
| |
| |
| People | |
| |
| |
| You | |
| |
| |
| Evaluating Yourself as a Boss | |
| |
| |
| Overcoming Writer's Block | |
| |
| |
| Using Your Power to Influence | |
| |
| |
| Playing Principal | |
| |
| |
| Playing Manager | |
| |
| |
| Clients: Attracting Them | |
| |
| |
| Defining a Press Release | |
| |
| |
| Writing a Press Release | |
| |
| |
| Deciding Whether to Advertise | |
| |
| |
| Deciding Where to Advertise | |
| |
| |
| Embellishing Your Yellow Pages Listing | |
| |
| |
| Getting Noticed | |
| |
| |
| Networking | |
| |
| |
| Picking Clients | |
| |
| |
| Deciding to Take on a Project | |
| |
| |
| Clients: Signing Them | |
| |
| |
| Writing a Proposal | |
| |
| |
| Testing the Waters with an Agreement | |
| |
| |
| Getting to an Agreement | |
| |
| |
| Negotiating an Agreement | |
| |
| |
| Fielding Client Objections | |
| |
| |
| Clients: Refusing Them | |
| |
| |
| Turning Down Work | |
| |
| |
| Clients: Keeping Them | |
| |
| |
| Allying Your Clients | |
| |
| |
| Retaining Clients | |
| |
| |
| Defining the Effective Client and Architect Relationship | |
| |
| |
| Clients: Repeating Them | |
| |
| |
| Repeating Clients | |
| |
| |
| Clients: Handling Them | |
| |
| |
| Honing Listening Skills | |
| |
| |
| Dealing with Resistance in Clients | |
| |
| |
| Maintaining Momentum | |
| |
| |
| Assigning a Client Spokesperson | |
| |
| |
| Making Telephone Calls to Clients | |
| |
| |
| Employees: Needing Them | |
| |
| |
| Determining the Need for a New Employee | |
| |
| |
| Justifying a New Employee | |
| |
| |
| Employees: Finding Them | |
| |
| |
| Finding New Employees | |
| |
| |
| Writing a Job Advertisement | |
| |
| |
| Conducting a Successful Interview | |
| |
| |
| Employees: Hiring Them | |
| |
| |
| Making an Employment Offer | |
| |
| |
| Employees: Managing Them | |
| |
| |
| Socializing a New Employee | |
| |
| |
| Setting Job Performance Standards | |
| |
| |
| Reviewing Employee Job Performance | |
| |
| |
| Fostering Cooperation among Staff | |
| |
| |
| Dealing with a Marginal Employee | |
| |
| |
| Handling Rumors | |
| |
| |
| Confronting Substance Abuse | |
| |
| |
| Employees: Firing Them | |
| |
| |
| Firing an Employee | |
| |
| |
| Consultants | |
| |
| |
| Hiring Consultants | |
| |
| |
| Accountants | |
| |
| |
| Hiring an Accountant | |
| |
| |
| Bankers | |
| |
| |
| Handling Your Banker | |
| |
| |
| Lawyers | |
| |
| |
| Hiring a Lawyer | |
| |
| |
| Family and Friends | |
| |
| |
| Working for Family and Friends | |
| |
| |
| Time | |
| |
| |
| Time: Wasting It | |
| |
| |
| Avoiding Repeated Mistakes | |
| |
| |
| Handling Telephone Calls | |
| |
| |
| Playing Telephone Tag | |
| |
| |
| Cutting Down Time at the Post Office | |
| |
| |
| Time: Scheduling It | |
| |
| |
| Keeping a Master To-Do List | |
| |
| |
| Updating a Master To-Do List | |
| |
| |
| Making a Daily To-Do List | |
| |
| |
| Evaluating Your Use of Time | |
| |
| |
| Planning Time | |
| |
| |
| Keeping Meetings on Time | |
| |
| |
| Getting Results from Meetings | |
| |
| |
| Scheduling Success | |
| |
| |
| Time: Organizing It | |
| |
| |
| Bringing Order to Your Practice | |
| |
| |
| Getting Organized | |
| |
| |
| Lagging Time | |
| |
| |
| Money | |
| |
| |
| Bankroll | |
| |
| |
| Launching a Practice | |
| |
| |
| Getting Your Nest Egg Together | |
| |
| |
| Determining Financial Needs | |
| |
| |
| Finding Startup Money | |
| |
| |
| Loans | |
| |
| |
| Borrowing Money | |
| |
| |
| Getting a Business Loan | |
| |
| |
| Fees | |
| |
| |
| Broaching the Topic of Fees with Clients | |
| |
| |
| Offering Design Counseling Services | |
| |
| |
| Getting Clients to Pay | |
| |
| |
| Salaries | |
| |
| |
| Affording a New Employee | |
| |
| |
| Giving Raises | |
| |
| |
| Expenses | |
| |
| |
| Establishing Open Accounts | |
| |
| |
| Opting for a Business Telephone Line | |
| |
| |
| Signing up for Telephone Accounting Codes | |
| |
| |
| Listing in the Yellow Pages | |
| |
| |
| Paying for Voice Mail | |
| |
| |
| Paying Monthly Bills | |
| |
| |
| Picking Checks | |
| |
| |
| Buying Checks through Mail Order | |
| |
| |
| Tracking Expenses | |
| |
| |
| Saving Money on Buying Stuff | |
| |
| |
| Taxes | |
| |
| |
| Reviewing the Types of Taxes | |
| |
| |
| Reporting and Paying Taxes | |
| |
| |
| Scheduling Tax Payments | |
| |
| |
| Choosing an Accounting Method | |
| |
| |
| Learning about Taxes | |
| |
| |
| Establishing a Home Office | |
| |
| |
| Handling a Tax Audit | |
| |
| |
| Stuff | |
| |
| |
| Stuff: Storing | |
| |
| |
| Keeping Your Office Shipshape | |
| |
| |
| Stuff: Buying | |
| |
| |
| Finding Good Stuff | |
| |
| |
| Paper: Files | |
| |
| |
| Setting up a Filing System | |
| |
| |
| Categorizing Your Files | |
| |
| |
| Keeping a Filing System | |
| |
| |
| Evaluating Your Filing System | |
| |
| |
| Holding Onto Tax Records | |
| |
| |
| Using a Project Notebook | |
| |
| |
| Avoiding Excess Copies | |
| |
| |
| Using Project Numbers | |
| |
| |
| Sorting Piles of Paper | |
| |
| |
| Paper: Stationery | |
| |
| |
| Choosing Stationery | |
| |
| |
| Stocking Stationery | |
| |
| |
| Paper: Forms | |
| |
| |
| Using Standardized Forms | |
| |
| |
| Paper: Correspondence | |
| |
| |
| Using Correspondence | |
| |
| |
| Creating a Paper Trail | |
| |
| |
| Writing Correspondence | |
| |
| |
| Paper: Mail | |
| |
| |
| Handling Mail | |
| |
| |
| Stopping Junk Mail | |
| |
| |
| Paper: Books | |
| |
| |
| Making Books Part of a Collection | |
| |
| |
| Paper: Periodicals | |
| |
| |
| Managing Periodicals | |
| |
| |
| Photographs and Such | |
| |
| |
| Organizing Negatives, Photographs, and Slides | |
| |
| |
| Conclusion | |
| |
| |
| Solving Any Problem | |
| |
| |
| Afterword | |
| |
| |
| Resources | |
| |
| |
| Where to Buy Stuff | |
| |
| |
| Standardized Forms | |
| |
| |
| Key Words, Phrases, and Concepts | |
| |
| |
| List of Mnemonic Devices and Step-by-Step Solutions | |
| |
| |
| Bibliography | |
| |
| |
| Index | |