Webcasting Broadcast Marketing over the Net

Name: Webcasting Broadcast Marketing over the Net
Availability: OutOfStock
ISBN: 9780070345812

ISBN-10: 0070345813

ISBN-13: 9780070345812

Edition: 1997

Authors: Jessica Keyes

List price: $24.95

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Description:

Offers ways to push information such as Web pages, news updates, and live sound and video over the Net to a targeted audience. Features a value-added companion Web site so readers can get book updates and the Webcasting tools described in the text. Annotation copyrighted by Book News, Inc., Portland, OR

Book details

List price: $24.95
Copyright year: 1997
Publisher: McGraw-Hill Companies, The
Binding: Paperback
Pages: 320
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English

Keyes, President of New Art Technologies, New York City, NY. She has a Master's degree from New York University where she did research in the area of artificial intelligence.



Preface


The New Media


Webcasting Success Stories


Unicast, Broadcast, Multicast and the Mbone


Microsoft's View of Webcasting


Using RealAudio


Using VDOLive


Webcasting with Netscape


More Webcasting Tools


The Telecom Connection


Audio and Video Production Values


Index


Author Bio