TQM for Sales and Marketing Management

Name: TQM for Sales and Marketing Management
Price: 14.1 USD
Availability: InStock
ISBN: 9780070237520

ISBN-10: 0070237522

ISBN-13: 9780070237520

Edition: 1993

Authors: James W. Cortada

List price: $24.95

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Book details

List price: $24.95
Copyright year: 1993
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.232
Language: English

Preface
A Quality Revolution?	p. 1
The Concept of Total Quality Management	p. 17
A Corporate Strategy for Quality Improvement	p. 37
A Sales Force Strategy for Quality	p. 64
Quality-Focused Core Processes	p. 94
Personnel Practice in a Quality World	p. 124
Computers and Quality	p. 155
Starting the Implementation of Quality	p. 178
Making Quality the Way You Do Business	p. 201
And If You Remember Nothing Else	p. 213
Appendix A. Malcolm Baldrige National Quality Award	p. 215
Appendix B. How to Do Benchmarking	p. 219
Appendix C. How to Learn More About Quality	p. 224
Index	p. 229
Table of Contents provided by Blackwell. All Rights Reserved.