How to Get Publicity Revised and Updated for the Internet Age

Name: How to Get Publicity Revised and Updated for the Internet Age
Price: 3.59 USD
Availability: InStock
ISBN: 9780066620626

ISBN-10: 0066620627

ISBN-13: 9780066620626

Edition: 2000 (Revised)

Authors: William Parkhurst

List price: $15.99

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $3.59

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity-- now completely revised an updata! Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a…

Book details

List price: $15.99
Copyright year: 2000
Publisher: HarperCollins Publishers
Publication date: 8/22/2000
Binding: Paperback
Pages: 304
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.484
Language: English



Dedication


Acknowledgments


Welcome to Publicity



Publicity: What It Is and Isn't



Getting Started



Setting Your Primary Campaign Goal



Your Booking Angles



Your Internet Campaign



Writing a Release



The E-Mail Release



Your Press Kit



Your Campaign Web Site



The Campaign Strategy



Your First Interviews



Making Your Pitch



Looking at Yourself



Listening to Yourself



Problem Interviews



Developing a Media Act



Radio Interviews



Television Interviews



Print Interviews



Controlling the Interview



Adverse Publicity



The Tour Circuit



Event Publicity



The Press Conference



Trade Publicity



Satellites



Publicity Potpourri



Going National



Publicity at Work



Directories: Your Uncles in the Business


Index