Chasm Companion A Fieldbook to Crossing the Chasm and Inside the Tornado

Name: Chasm Companion A Fieldbook to Crossing the Chasm and Inside the Tornado
Price: 3.87 USD
Availability: InStock
ISBN: 9780066620558

ISBN-10: 0066620554

ISBN-13: 9780066620558

Edition: 2002

Authors: Paul Wiefels, Geoffrey A. Moore, Paul Weifels

List price: $24.95

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Description:

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Book details

List price: $24.95
Copyright year: 2002
Publisher: HarperCollins Publishers
Publication date: 8/20/2002
Binding: Paperback
Pages: 352
Size: 7.75" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English



Foreword


Acknowledgments


Introduction



How High-Tech Markets Develop



Back to the Basics



The Basis for Strategy Decisions



The Early Market



The Chasm



The Bowling Alley



The Tornado



Main Street



Developing a Strategy


Introduction



Finding Your Place on the Technology Adoption Life Cycle



Assessing the Sources and Impact of Discontinuity



Building a Market Development Strategy



Market Development Strategy Checklist: Market Creation Variables



Market Development Strategy Checklist: Market Attractiveness Variables



Market Development Strategy Checklist: Market Penetration Variables



Taking the Market Development Strategy to Market


Introduction



Strategy Validation



Whole Product Management



Marketing Communications Planning



Field Engagement Strategy


Epilogue: Using This Book


Appendix


Worksheets


Index