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Ninja Innovation The Ten Killer Strategies of the World's Most Successful Businesses

ISBN-10: 0062242326
ISBN-13: 9780062242327
Edition: 2013
Authors: Gary Shapiro
List price: $25.99
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Description: The ninja are legendary for their strength, survival, cunning, intensity, and adaptability. When a ninja undertakes a dangerous assignment, he must have a strategy that will guide him through to completion. He must have firm goals, but he must also  More...

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Book details

List price: $25.99
Copyright year: 2013
Publisher: HarperCollins Publishers
Publication date: 1/8/2013
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.726
Language: English

The ninja are legendary for their strength, survival, cunning, intensity, and adaptability. When a ninja undertakes a dangerous assignment, he must have a strategy that will guide him through to completion. He must have firm goals, but he must also consider all possible obstacles, and be open to unforeseen crises. For ninja, survival is the just the first step; success is the ultimate objective. In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question—What leads to success?—revealing how everyone can use the ninja way to create a "killer strategy" that will help them achieve their own goals. Ninja Innovation is his ultimate "how-to" for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world. Drawing on his vast experience working with some of the world's most innovative companies including Apple, Google, and Microsoft, Shapiro teaches readers how to think like a ninja—how to define goals, achieve flexibility, and become more creative in their outlook—using concrete: Here's what I've seen; here's what I've done; here's what you can do too. With Ninja Innovation everyone can discover how to bring innovative thinking into their professional and personal lives.

Preface
Introduction: The Way of the Ninja
Your Goal Is Victory
Your Strike Force
In War, Risk Is Unavoidable
Prepare for Battle
The Art of War
The Ninja Code
Ninjas Break the Rules
Innovate or Die
An Army of Ninjas
The Shadow Warrior
Epilogue: The International CES Killer Strategy
Acknowledgments
Notes
Index

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