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| Introduction Why Is Dishonesty So Interesting? | |
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| From Enron to our own misbehaviors | |
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| A fascination with cheating | |
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| Becker's parking problem and the birth of rational crime | |
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| Elderly volunteers and petty thieves | |
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| "Why behavioral economics and dishonesty? | |
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| Testing the Simple Model of Rational Crime (SMORC) | |
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| Get rich cheating | |
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| Tempting people to cheat, the measure of dishonesty | |
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| What we know versus what we think we know about dishonesty | |
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| Cheating when we can't get caught | |
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| Market vendors, cab drivers, and cheating the blind | |
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| Fishing and tall tales | |
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| Striking a balance between truth and cheating | |
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| Fun with the Fudge Factor | |
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| Why some things are easier to steal than others | |
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| How companies pave the way for dishonesty | |
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| Token dishonesty | |
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| How pledges, commandments, honor codes, and paying with cash can support honesty | |
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| But lock your doors just the same | |
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| And a bit about religion, the IRS, and insurance companies | |
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| Golf | |
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| Man versus himself | |
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| A four-inch lie | |
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| Whether 'tis nobler in the mind to take the mulligan | |
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| Schr�dinger's scorecard. | |
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| Blinded by Our Own Motivations | |
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| Craze lines, tattoos, and how conflicts of interest distort our perception | |
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| How favors affect our choices | |
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| Why full disclosure and other policies aren't fully effective | |
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| Imagining less conflicted compensation | |
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| Disclosure and regulation are the answers-or not. | |
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| Why We Blow It When We're Tired | |
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| Why we don't binge in the morning | |
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| Willpower: another limited resource | |
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| Judgment on an empty stomach | |
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| How flexing our cognitive and moral muscles can make us more dishonest | |
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| Self-depletion and a rational theory of temptation | |
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| Why Wearing Fakes Makes Us Cheat More | |
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| The secret language of shoes | |
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| From ermine to Armani and the importance of signaling | |
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| Do knockoffs knock down our standards of honesty? | |
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| Can gateway fibs lead to monster lies? | |
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| When "what the hell" wreaks havoc | |
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| There's no such thing as one little white lie | |
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| Halting the downward spiral | |
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| Cheating Ourselves | |
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| Claws and peacock tails | |
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| When answer keys tell us what we already knew | |
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| Overly optimistic IQ scores | |
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| The Center for Advanced Hindsight | |
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| Being Kubrick | |
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| War heroes and sports heroes who let us down | |
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| Helping ourselves to a better self-image | |
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| Creativity and Dishonesty: We Are All Storytellers | |
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| The tales we tell ourselves and how we create stories we can believe | |
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| Why creative people are better liars | |
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| Redrawing the lines until we see what we want | |
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| When irritation spurs us onward | |
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| How thinking creatively can get us into trouble | |
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| Cheating as an Infection: How We Catch the Dishonesty Germ | |
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| Catching the cheating bug | |
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| One bad apple really does spoil the barrel (unless that apple goes to the University of Pittsburgh) | |
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| How ambiguous rules + group dynamics = cultures of cheating | |
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| A possible road to ethical health | |
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| Collaborative Cheating: Why Two Heads Aren't Necessarily Better than One | |
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| Lessons from an ambiguous boss | |
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| All eyes are on you: observation and cheating | |
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| Working together to cheat more? | |
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| Or keeping one another in line | |
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| Cheating charitably | |
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| Building trust and taking liberties | |
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| Playing well with others | |
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| A Semioptimistic Ending: People Don't Cheat Enough! | |
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| Cheer up! Why we should not be too depressed by this book | |
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| True crime | |
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| Cultural differences in dishonesty | |
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| Politicians or bankers, who cheats more? | |
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| How can we improve our moral health? | |
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| Thanks | |
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| List of Collaborators | |
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| Notes | |
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| Bibliography and Additional Readings | |
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| Index | |