InGenius A Crash Course on Creativity

ISBN-10: 0062020706
ISBN-13: 9780062020703
Edition: 2012
Authors: Tina Seelig
List price: $25.99 Buy it from $3.00
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Description: "In inGenius, Seelig reminds us that creativity is not just something that you think about - it is something that you do. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life. Creative solutions are  More...

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Book details

List price: $25.99
Copyright year: 2012
Publisher: HarperCollins Publishers
Publication date: 4/17/2012
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 9.00" long x 0.75" tall
Weight: 1.078
Language: English

"In inGenius, Seelig reminds us that creativity is not just something that you think about - it is something that you do. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life. Creative solutions are required because the status quo is never good enough, and our goal should always be to push beyond the limits of what seems possible. Great ideas are needed to solve all the problems we face and to enrich our lives. Whether it is in the conference room, classroom, or kitchen, new ideas open up a world of wonderful possibilities. With the tools presented in the following chapters, we will learn how to pull out all stops to take on the challenges, big and small, that come our way, and to see that every word, every idea, and every moment provides an opportunity for creativity that will enhance our lives. The following chapters are filled with concepts, tools, techniques, and stories that reveal ways you can increase your creativity quotient, and that of your groups and organizations. The first half of the book focuses on the inside out - what you can personally do to increase your own creative aptitude and attitude. The second half deals with the outside in - how you can change the local and cultural environment to increase the creativity quotient of your community. InGenious reveals one of the great truths about ideas and that is it costs nothing to generate amazing ideas, and yet the results have the potential to be priceless"--

Tina Seelig has a Ph.D. in neuroscience from Stanford University Medical School. She is the executive director of the Stanford Technology Ventures Program, the director of the National Center for Engineering Pathways to Innovation, and is the author of the international bestseller What I Wish I Knew When I Was 20 . In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education.

Introduction: Ideas Aren't Cheap-They're Free
Spark a Revolution
Bring in the Bees
Build, Build, Build, Jump!
Are You Paying Attention?
The Table Kingdom
Think of Coconuts
Move the Cat Food
Marshmallow on Top
Move Fast-Break Things
If Anything Can Go Wrong, Fix It!
Inside Out and Outside In
Acknowledgments
Notes
Index

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