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1% Windfall How Successful Companies Use Price to Profit and Grow

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ISBN-10: 0061684325

ISBN-13: 9780061684326

Edition: 2010

Authors: Rafi Mohammed

List price: $29.99
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Book details

List price: $29.99
Copyright year: 2010
Publisher: HarperCollins Publishers
Publication date: 3/16/2010
Binding: Hardcover
Pages: 256
Size: 6.22" wide x 9.25" long x 0.91" tall
Weight: 1.100
Language: English

Introduction: The 1% Windfall
The Foundation of Pricing: Value-Based Pricing
Capture Value by Thinking Like a Customer
The Strategy of Pricing
Pick-a-Plan
Versioning
Differential Pricing
Implementation: Use Price to Profit and Grow
Offensive Pricing: Create a Pricing Blossom Strategy
Defensive Pricing: Recession, Inflation, and New Competitors
Create a Culture of Profit
Make a Pricing Action Plan
Acknowledgments
Endnotes
Index