War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It

Name: War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It
Price: 3.13 USD
Availability: InStock
ISBN: 9780061669194

ISBN-10: 0061669199

ISBN-13: 9780061669194

Edition: 2009

Authors: Al Ries, Laura Ries

List price: $26.99

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Description:

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing-and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right…

Book details

List price: $26.99
Copyright year: 2009
Publisher: HarperCollins Publishers
Publication date: 2/24/2009
Binding: Hardcover
Pages: 304
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.836
Language: English