Guerrilla P. R. 2. 0 Wage an Effective Publicity Campaign Without Going Broke

ISBN-10: 0061438529

ISBN-13: 9780061438523

Edition: 2008

List price: $14.99 Buy it from $1.49
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Description: The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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Book details

List price: $14.99
Copyright year: 2008
Publisher: HarperCollins Publishers
Publication date: 8/12/2008
Binding: Paperback
Pages: 368
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.616
Language: English

Michael Levine spent a total of 25 years working undercover for four federal agencies. As an agent for the Drug Enforcement Administration for 23 years, Levine would ultimately bring about the arrests of approximately 3,000 criminals, by posing as priests, Colombian and Puerto Rican drug merchants, and a mob leader. In this manner, he was able to corral millions of drug money dollars. As a Jew growing up in a Hispanic neighborhood in South Bronx, New York City, Levine grew up pretending to be Puerto Rican and speaking fluent Spanish. Despite a couple of pre-adulthood arrests, he joined the U.S. Air Force. Later came marriage and the earning of an accounting degree at Hofstra University, an education financed through tending bar and playing saxophone. After graduation, he moved to the U.S. Treasury Department; this was followed by a stint in the Bureau of Alcohol, Tobacco, and Firearms. Michael Levine survived impersonating drug dealers but he also faced the drug wars at home. He tried to get his brother David to kick the heroin habit by having him move into his home with Levine, his wife, and his family, but David would later commit suicide. Levine's daughter faced drug trouble as well. She was removed from the family through a court petition, but she later rejoined them. Michael Levine has chronicled life as a federal agent in such books as Deep Cover. He enjoys walks with his wife Laura Kavanu and dog in Ulster County, N.Y.

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