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    Influence The Psychology of Persuasion

    ISBN-10: 006124189X
    ISBN-13: 9780061241895
    Edition: 2007
    Author(s): Robert B. Cialdini
    Description: Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five  More...
    List price: $17.99
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    List Price: $17.99
    Copyright Year: 2007
    Publisher: HarperCollins Publishers
    Publication Date: 12/26/2006
    Binding: Paperback
    Pages: 336
    Size: 5.00" wide x 8.00" long x 0.50" tall
    Weight: 0.594
    Language: English

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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