New Ideas from Dead CEOs Lasting Lessons from the Corner Office

Name: New Ideas from Dead CEOs Lasting Lessons from the Corner Office
Price: 6.27 USD
Availability: InStock
ISBN: 9780061197628

ISBN-10: 0061197629

ISBN-13: 9780061197628

Edition: 2007

Authors: Todd G. Buchholz

List price: $26.95

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Description:

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Este Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when…

Book details

List price: $26.95
Copyright year: 2007
Publisher: HarperCollins Publishers
Publication date: 5/8/2007
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.144
Language: English